Job Overview
Location
Remote
Job Type
Contract
Category
Social Media Manager
Date Posted
February 12, 2026
Full Job Description
đź“‹ Description
- • We are seeking a highly strategic and detail-oriented Social Media Manager to own and elevate the social media presence of a premium medical aesthetics practice. This role is crucial for strengthening brand authority, fostering patient trust, and driving business growth within a highly regulated environment. You will be instrumental in translating a sophisticated brand voice into a consistent, high-impact content engine that balances compelling storytelling, educational insights, and conversion-focused messaging.
- • As the Social Media Manager, you will be responsible for developing and executing a comprehensive social media strategy aligned with overarching business objectives. This involves translating leadership's vision and priorities into a clear, repeatable content plan that resonates with a discerning patient audience seeking premium services.
- • A core aspect of this role is building and maintaining structured content pillars. These pillars will be designed to enhance brand authority and will encompass educational content, patient testimonials and journey narratives, behind-the-scenes glimpses into the practice, and answers to frequently asked questions. This structured approach ensures a well-rounded and engaging content mix.
- • You will be tasked with creating detailed monthly and weekly content calendars. These calendars will be meticulously planned to align with specific marketing campaigns, seasonal demand fluctuations, and evolving business priorities, ensuring a dynamic and responsive social media presence.
- • Collaboration with leadership is key to ensure that all content consistently reflects the practice's premium positioning and effectively communicates with the target patient demographic. Your ability to understand and articulate the brand's unique value proposition will be paramount.
- • The role demands hands-on content creation, including the development of high-quality social media assets such as engaging carousels, dynamic reels, and concise short-form video edits. All content will be optimized for maximum performance across key platforms like Instagram and TikTok.
- • Crafting compelling, on-brand captions is a critical responsibility. These captions must strike a delicate balance, conveying clarity, confidence, and a premium tone without appearing overly sales-oriented. The goal is to inform, engage, and build trust.
- • Maintaining visual direction and brand cohesion across all content is non-negotiable. This includes strict adherence to established color palettes, layout consistency, typography guidelines, and formatting standards, ensuring a polished and professional aesthetic.
- • You will manage the scheduling and publishing of all content, ensuring a consistent posting cadence and maintaining an exceptionally high level of attention to detail to prevent errors and maintain brand integrity.
- • Active audience engagement and community management are vital. You will monitor comments and interactions to cultivate a professional, trustworthy, and responsive brand presence.
- • Responding to general inquiries in an appropriate and timely manner is expected, always with a strict adherence to privacy standards and compliance protocols. Sensitive or patient-specific questions will be escalated according to established internal guidelines, ensuring patient confidentiality is protected.
- • Performance tracking and optimization are central to success. You will monitor key metrics such as reach, saves, shares, engagement rates, profile actions, and qualitative signals of lead quality. This data-driven approach allows for continuous improvement.
- • Analyzing content performance to understand what resonates with the audience and why is crucial. These insights will be translated into actionable recommendations for refining creative direction, improving hooks, adjusting cadence, and experimenting with new formats.
- • Conducting lightweight content experiments and clearly reporting on learnings and outcomes will help drive innovation and refine the social media strategy.
- • Maintaining strong professional judgment and strict adherence to privacy standards, particularly HIPAA, across all published content and inbound interactions is a fundamental requirement. You must be comfortable operating within a regulated, HIPAA-sensitive environment with clear boundaries regarding patient information.
- • Following internal compliance processes and participating in required documentation are essential aspects of the role, ensuring all activities meet regulatory requirements.
- • Success in this role will be defined by the establishment of a clear, consistent social presence that embodies the premium brand identity and builds deep trust with the target audience. It also involves creating a scalable, repeatable content system with well-defined pillars, calendars, and formats.
- • Furthermore, demonstrable improvements in content performance trends over time, particularly in engagement metrics like saves, shares, and profile actions, along with high-quality engagement, will signify success. The creation of high-quality, compliant content that actively supports lead generation and patient journey storytelling is also a key indicator.
- • Ultimately, leadership will have high confidence in your ability to accurately execute the brand voice and visual identity without requiring constant oversight, showcasing your autonomy and expertise.
- • This unique opportunity allows you to own and shape the social media landscape of a prestigious medical brand where quality, trust, and patient experience are paramount. You will collaborate directly with key decision-makers, build a strategic content engine from the ground up, and produce work that has a tangible impact on brand authority and business outcomes. This role offers significant visibility, meaningful contribution, and the chance to expertly balance strategy, aesthetics, and execution within a challenging yet rewarding regulated environment.
🎯 Requirements
- • 3-4 years of hands-on social media experience with demonstrated ownership over both strategy development and day-to-day execution.
- • Proven experience in a regulated industry such as medical aesthetics, plastic surgery, dermatology, wellness, or healthcare, with a strong understanding of compliance requirements.
- • A robust portfolio showcasing a track record of building and maintaining a consistent, brand-aligned social media presence across platforms like Instagram and TikTok.
- • Excellent writing and communication skills, with the ability to translate complex information into clear, engaging, and on-brand content suitable for a premium audience.
- • Strong content intuition, including a keen understanding of effective hooks, compelling storytelling, pacing, and building authority without resorting to superficial tactics.
- • Comfort and proficiency in interpreting social media performance metrics and translating data-driven insights into actionable strategic and creative improvements.
🏖️ Benefits
- • Fully remote work environment, offering flexibility and work-life balance.
- • Opportunity to work with a premium medical brand in a high-growth industry.
- • Direct collaboration with leadership and significant influence on brand strategy and execution.
- • Chance to build and own a social media engine that directly impacts business outcomes and brand authority.
- • Exposure to a regulated environment, enhancing compliance and strategic thinking skills.
Skills & Technologies
Remote
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