Social Media Specialist

📋 Description

• • Are you a social media maestro with a passion for crafting compelling online narratives and a knack for staying ahead of digital trends? Scale Army Careers, in partnership with a dynamic, creative-focused agency, is seeking a highly motivated and experienced Social Media Specialist to join their fully remote team. This pivotal role is designed for individuals based in LATAM, Africa, and Eastern Europe who are eager to make a significant impact on client brand presence. As this role directly supports U.S.-based clients, a crucial requirement is the availability to work during U.S. business hours, specifically aligned with the Eastern Standard Time (EST) zone (9 AM - 5 PM EST).
• • Our client is a rapidly growing agency that thrives on creativity and strategic thinking. They are dedicated to empowering brands to significantly enhance their online visibility and engagement through meticulously planned and executed social media content. The agency fosters a collaborative environment, working hand-in-hand with talented videographers and editors to produce high-quality, trend-driven content that is precisely tailored to meet each client's unique objectives and brand voice. The agency is looking for a Social Media Specialist who can expertly manage client accounts, orchestrate the logistics of content shoots and events, and ensure a consistent, impactful, and engaging flow of content across all relevant social media platforms.
• • In this role, you will be the primary point of contact for clients regarding their social media strategy and execution. Your responsibilities will span the entire content lifecycle, from initial client communication and scheduling to the final posting of engaging content. You will be instrumental in maintaining a vibrant and consistent online presence for a diverse range of clients, ensuring their brands resonate with their target audiences. This position demands a proactive approach, a keen eye for detail, and a deep understanding of what makes social media content successful in today's fast-paced digital landscape.
• • Key Responsibilities:
• • Client Communication and Scheduling:
• • Serve as the main liaison between the agency and clients, fostering strong relationships built on clear and consistent communication.
• • Proactively engage with clients to understand their needs, preferences, and upcoming events or campaigns.
• • Skillfully schedule content creation shoots and client events, ensuring seamless coordination between client availability, creative team schedules, and project deadlines.
• • Manage client expectations regarding content delivery timelines and campaign progress.
• • Social Media Management and Strategy:
• • Take ownership of managing multiple client social media accounts across various platforms (e.g., Instagram, Facebook, TikTok, LinkedIn, Twitter, etc.).
• • Develop and implement social media strategies that align with each client's overarching brand goals, marketing objectives, and target audience.
• • Ensure all content posted is consistent with brand guidelines, tone of voice, and overall aesthetic.
• • Regularly post content, meticulously managing content calendars to maintain a consistent publishing schedule and maximize audience engagement.
• • Monitor social media channels for engagement, responding to comments and messages in a timely and professional manner.
• • Content Creation and Coordination:
• • Continuously research and stay abreast of the latest social media trends, platform updates, viral challenges, and emerging best practices.
• • Translate trend insights into actionable and creative content ideas that are relevant and appealing to each client's specific audience.
• • Develop comprehensive content briefs and detailed shot lists for videographers, clearly specifying the visual elements, messaging, and objectives for each piece of content to be captured during shoots.
• • Collaborate with clients and internal teams to brainstorm and conceptualize innovative content formats.
• • Collaboration and Quality Assurance:
• • Work in close partnership with video editors, providing clear direction and feedback to ensure content is edited to meet client specifications, brand standards, and platform best practices.
• • Review and approve final content assets before publication, ensuring accuracy, quality, and strategic alignment.
• • Act as a bridge between client needs and the creative execution team, ensuring smooth workflow and effective communication.
• • What Success Looks Like:
• • Flawless and timely execution of content posting across all designated social media platforms, contributing to a consistent and robust online presence for clients.
• • Proactive, clear, and efficient communication and scheduling with clients, leading to smooth planning of shoots and events and high client satisfaction.
• • Development and deployment of content that is not only on-trend but also strategically aligned with client expectations, demonstrably driving increased engagement, reach, and brand awareness.
• • A demonstrable ability to anticipate client needs and proactively offer solutions and creative ideas.
• • This is an exceptional opportunity to immerse yourself in a fast-paced, creative environment, working directly with innovative professionals and a diverse clientele. As a Social Media Specialist, you will play an integral role in shaping and amplifying client visibility and engagement. You will gain invaluable hands-on experience collaborating with creative teams while directly contributing to the growth and success of brands in the digital space through consistent, strategic, and trend-driven content.