Job Overview
Location
Remote
Job Type
Full-time
Category
Social Media Manager
Date Posted
February 12, 2026
Full Job Description
đź“‹ Description
- • Join a dynamic and rapidly scaling personal brand at the exciting intersection of outdoor adventure and culinary exploration. We are seeking a highly motivated and creative Social Media Specialist to spearhead our social media presence across Instagram, Facebook, and YouTube. This is a unique opportunity to work closely with a strong founder-led presence, translating their authentic storytelling and personality into high-performing content that deeply resonates with a targeted U.S. audience. As we expand our reach through partnerships, media collaborations, and e-commerce ventures, your role will be pivotal in driving audience growth and engagement.
- • As the Social Media Specialist, you will be responsible for the end-to-end management of our social media operations. This includes developing and executing comprehensive content strategies, meticulously planning content calendars, and conceptualizing engaging content that captures the brand's unique voice and personality. You will dive deep into trend analysis, identifying viral opportunities, and understanding the nuances of content formats that appeal to our primary demographic.
- • A core aspect of this role involves strategic content planning. You will be tasked with building detailed monthly and bi-monthly content calendars for Instagram, Facebook, and YouTube. This planning will extend to developing innovative concepts for content that is not only viral-leaning but also deeply personal, personality-driven, and narrative-focused. Your research will encompass current trends, trending sounds, emerging formats, and a thorough analysis of competitor strategies, all with a specific focus on U.S. market growth and audience acquisition. Understanding and refining our strategy based on U.S. audience demographics, particularly American males interested in outdoor cooking and adventure, will be crucial.
- • Content creation support is another vital component of your responsibilities. You will collaborate closely with the founder to outline scripts, brainstorm compelling hooks, and define the creative direction for short-form video content. While direct editing may be required, you will also coordinate with internal or external editing partners to ensure a high standard of production. Every piece of content must meticulously align with the brand's established voice, the founder's personality, and the expectations of our discerning audience.
- • Consistent and optimized publishing is key to our success. You will be responsible for publishing content across Instagram, Facebook, and YouTube Shorts with unwavering regularity. Leveraging data-driven insights, you will optimize content for maximum reach and engagement. This includes managing captions, selecting relevant hashtags, scheduling posts for optimal timing, and adhering to all platform best practices to ensure our content performs at its peak.
- • Community management is at the heart of building a loyal following. You will actively engage with our followers by responding to comments, direct messages, and story interactions. Monitoring audience sentiment and escalating meaningful feedback to the founder and team will be essential. Your efforts will directly support the growth of a vibrant U.S.-based community that not only engages with our content but also converts into loyal customers and passionate brand advocates.
- • Performance tracking and analytics will inform your strategic decisions. You will diligently track and review key performance metrics on a weekly and monthly basis. A critical part of this will be identifying which content drives qualified U.S. follower growth versus content that attracts an off-target audience. You will translate this data into actionable insights and strategic recommendations to continuously improve our social media performance.
- • Collaboration and brand alignment are paramount. You will meet weekly or bi-weekly with the founder to ensure a strong alignment on creative direction, upcoming content initiatives, and overall brand strategy. Maintaining a deep and evolving understanding of the brand's niche – outdoor adventure and food – is essential. You will also work alongside existing part-time support during your onboarding period to ensure a seamless transition and continuity of operations.
- • Success in this role will be measured by the consistent publication of high-quality, engaging content across all platforms. You will contribute to the measurable growth of our U.S. follower audience, aiming for significant milestones. Increased engagement rates, improved audience quality, and a demographic alignment with our target market are key indicators of success. Your strong collaboration with the founder and the broader team, coupled with a positive impact on partnerships, brand visibility, and e-commerce traffic, will define your contribution.
- • This role offers an unparalleled opportunity to directly shape the growth and creative direction of a rapidly scaling personal brand. You will have the chance to influence a platform targeting over a million loyal U.S. fans, working intimately with the founder. Your contributions will be instrumental in expanding the brand's presence across media, strategic partnerships, and direct-to-consumer commerce, making this a truly impactful and rewarding position.
🎯 Requirements
- • 2-4 years of proven experience managing social media for personal brands, creators, or lifestyle/e-commerce brands, with a strong emphasis on audience growth within U.S. markets.
- • Demonstrated track record of creating and managing viral-leaning content, particularly within the cooking, outdoor, lifestyle, or entertainment niches.
- • Proficiency with video editing tools (e.g., CapCut, Adobe Premiere, Final Cut Pro) and a keen eye for visually compelling content.
- • Strong understanding of U.S. social media trends, humor, cultural nuances, and audience behavior, particularly on Instagram, Facebook, and YouTube.
- • Excellent analytical skills with the ability to interpret performance data and translate insights into actionable strategies for growth and engagement.
- • Highly organized, detail-oriented, proactive, and comfortable taking full ownership of social media output and strategy.
🏖️ Benefits
- • Fully remote work environment, offering flexibility and work-life balance.
- • Opportunity to work directly with a charismatic founder and shape the creative direction of a fast-growing personal brand.
- • Competitive compensation package commensurate with experience and location.
- • Potential for significant professional growth and impact within a scaling business.
- • Exposure to diverse aspects of brand building, including partnerships, media, and e-commerce.
Skills & Technologies
Remote
About Scale Army Careers
Scale Army Careers is a platform dedicated to providing information and resources for individuals interested in pursuing a career within the military. It aims to bridge the gap between potential recruits and the opportunities available in various branches of the armed forces. The website offers insights into different roles, training programs, and the overall lifestyle associated with military service. It serves as a comprehensive guide for those seeking to understand the requirements, benefits, and challenges of a career in the army. The platform emphasizes career development and personal growth within a structured and disciplined environment, highlighting the value of service and commitment.
