Sr. Analyst, Strategic Measurement

📋 Description

• • As a Sr. Analyst, Strategic Measurement at Twilio, you will serve as the "New Frontiers" lead for the Marketing Strategy, Analytics & Innovation team, focusing on ambiguous, highly strategic emerging channels, potential programs, and measurement optimization/instrumentation. Your work will directly influence how Twilio measures and accelerates growth in new digital landscapes, particularly in AI Engine Optimization (AEO), brand measurement, and advanced attribution frameworks—making your role critical to shaping the company’s future marketing impact and executive decision-making.
• • You will analyze LLM visibility and Share of Voice, creating continuous feedback loops across teams to optimize Twilio’s presence in AI search/AEO, driving enablement and operational efforts to ensure consistent tool usage and storyline alignment. You’ll support the strategy, data ingestion, and modeling required to build and maintain net new and existing brand measurement components, synthesizing disparate data sets into a single, cohesive narrative that informs strategic direction.
• • You will inspire experimentation adoption by building frameworks and structure to drive rigor and clarity in measuring the incremental impact of marketing initiatives. You’ll support Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) initiatives to understand how marketing channels influence Sign Ups, SQLs, activations, and guide budget allocation—translating complex data into actionable insights and strategic recommendations for executive audiences.
• • You will own enablement efforts for emerging channels, sharing accomplishments, KPIs, and cross-team collaborations broadly across the marketing organization. Partnering closely with global marketing analytics, Brand, Demand Gen, PR, Content, and Developer Network teams, you’ll execute against high-visibility objectives that enable marketing’s business impact to be clearly communicated to executive leadership.
• • Twilio is a remote-first company shaping the future of communications, empowering hundreds of thousands of businesses and millions of developers worldwide to craft personalized customer experiences. With a strong culture of connection, global inclusion, and innovation, Twilio fosters an environment where your work makes a tangible global impact daily. As a Sr. Analyst, you’ll join a team that values hypothesis-driven thinking, statistical rigor, and the ability to deliver 'unmistakable clarity' in complex presentations—skills that will be honed and leveraged to drive measurable outcomes.
• • In this role, you will deepen your expertise in advanced measurement frameworks (Incrementality, MMM, MTA), AI-driven analytics workflows, and emerging AI search landscapes (AEO/GEO). You’ll gain hands-on experience influencing executive strategy through data storytelling, stakeholder management, and cross-functional collaboration—positioning you as a strategic thought leader in marketing analytics with opportunities to grow into broader leadership roles within Twilio’s data and marketing organizations.