User Acquisition Manager

WellTech Limited

Job Overview

Location

Ukraine

Job Type

Full-time

Full Job Description

📋 Description

• Own the end-to-end testing and validation of new user acquisition channels including TikTok, Pinterest, X, Snap, Meta, and emerging advertising platforms.
• Design and execute structured experimentation roadmaps to evaluate new audiences, bidding strategies, campaign structures, creative concepts, and acquisition funnels.
• Apply deep expertise in Meta Ads best practices to inform testing strategies across both established and emerging channels, including running and optimizing Meta campaigns when relevant.
• Build statistically sound testing frameworks and hypotheses to ensure experiments generate actionable, data-driven business insights.
• Conduct deep funnel and cohort analysis (CPI → CPA → ROAS → LTV) to identify performance drivers and assess the scalability of new acquisition opportunities.
• Lead creative experimentation in partnership with designers and content creators, driving continuous learning through structured A/B tests on ad creatives and messaging.
• Build and maintain reporting dashboards in Tableau to uncover insights, track experiment performance, and support strategic decision-making.
• Partner with Data, Product, Creative, and Marketing teams to ensure accurate measurement, attribution, and alignment on experiment design and execution.
• Apply advanced knowledge of attribution models and incrementality testing to evaluate channel performance and make informed investment decisions.
• Leverage AI tools to accelerate creative ideation, automate performance analysis, streamline reporting workflows, and improve testing efficiency.
• Stay ahead of industry trends, emerging advertising platforms, and new user acquisition opportunities to identify future growth drivers for wellness apps.
• Manage campaign budgets across multiple channels with a focus on maximizing return on ad spend while maintaining rigorous performance standards.
• Translate complex data into clear, compelling narratives for cross-functional stakeholders to drive alignment on growth priorities.
• Monitor and analyze mobile app marketing metrics including Web2App funnels, install attribution, retention, and lifetime value to guide acquisition strategy.
• Continuously optimize campaign performance based on real-time data, adjusting bids, targeting, and creatives to improve efficiency and scale profitable channels.
• Ensure all acquisition activities align with company-wide goals of scaling wellness apps — Muscle Booster, Yoga-Go, and WalkFit — to improve user health outcomes globally.

🎯 Requirements

• 3+ years of experience in User Acquisition, Growth Marketing, or Performance Marketing for B2C companies
• Strong hands-on experience managing and optimizing campaigns on Meta Ads with deep understanding of platform best practices
• Experience managing campaigns across TikTok, Pinterest, X, Snap, or other emerging acquisition platforms
• Proven experience designing and executing A/B tests and experimentation frameworks with ability to derive actionable insights
• Advanced experience using Tableau (required) and other BI tools such as Looker
• Experience with AppsFlyer, Adjust, or similar mobile attribution platforms

🏖️ Benefits

• Opportunity to work with globally recognized wellness apps used by over 25.5 million people
• Collaborative environment across international hubs in Cyprus, Ukraine, Poland, Spain, and the UK
• Exposure to cutting-edge performance marketing strategies and emerging advertising platforms
• Use of AI tools to enhance creative ideation, reporting automation, and workflow efficiency
• Direct impact on user health outcomes through scalable wellness technology
• English proficiency (C1 or higher) required for cross-functional global collaboration

Skills & Technologies

Design

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WellTech Limited

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About WellTech Limited

WellTech Limited is a Cyprus-based holding company that builds and operates a portfolio of mobile health, fitness, and wellness applications. Its brands include BetterMe, Muscle Booster, Yoga-Go, and WalkFit, serving over 200 million users worldwide. The company focuses on AI-driven personalized programs for weight management, mental health, physiotherapy, and activity tracking, combining science-backed content with behavioral coaching. Revenue is generated through freemium subscriptions and in-app purchases across iOS and Android platforms.

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