VP, Digital & Growth Marketing

📋 Description

• • As Vice President of Digital & Growth Marketing at Dataiku, you will lead the global demand engine that powers the company’s pipeline and ARR growth, integrating campaigns, digital marketing, content, and web into a unified, performance-driven system that drives measurable business outcomes across regions, industries, and product lines.
• • You will own and optimize the full global demand engine spanning campaigns, digital channels, content, and web to deliver qualified pipeline and ARR growth; drive alignment with Sales, Product Marketing, and Field Marketing to ensure full-funnel visibility, shared metrics, and revenue accountability; and lead and mentor a global team of high-performing marketers across campaign, digital, content, and web disciplines.
• • You will design and execute global and regional campaigns aligned to priority segments, industries, and product plays; partner with Product Marketing to translate positioning into compelling integrated programs that create and convert demand; and ensure every campaign has clear success metrics tied to pipeline, revenue, and ROI.
• • You will manage paid, owned, and earned channels—including search, display, social, syndication, and ABM—to deliver predictable, scalable pipeline generation; optimize media mix and channel strategy to improve conversion efficiency and maximize ROI; and partner with Marketing Ops, Sales Ops and Finance to ensure accurate attribution and performance measurement.
• • You will lead the creation and distribution of high-impact content—thought leadership, product stories, customer case studies, and videos—that engage target personas across the buyer journey; drive consistent brand storytelling that strengthens category leadership and supports conversion at every stage of the funnel; and ensure content strategy is data-informed and tightly aligned to campaign priorities and SEO objectives.
• • You will own Dataiku.com as a strategic growth platform, optimizing for demand capture, SEO/AEO, personalization, and user experience; partner with Design, Product Marketing, and Web Engineering to evolve the site into a dynamic, conversion-focused hub that turns visitors into qualified opportunities; and continuously test, analyze, and refine web performance to increase engagement and conversion.
• • You will establish a data-driven marketing discipline built on rigorous measurement, experimentation, and continuous improvement; define KPIs and performance dashboards for campaign ROI, pipeline velocity, and conversion rates; and champion a culture of test-and-learn, ensuring insights are used to improve creative, channel mix, and buyer experience across all funnel stages.
• • You will bring a Bachelor’s degree in marketing, business, or related field (MBA or advanced degree preferred) and 15+ years of experience in B2B marketing with proven success leading global digital and demand-generation functions in high-growth SaaS or enterprise technology companies, with a demonstrated track record of building and scaling multi-channel demand engines that drive measurable revenue impact.
• • You will demonstrate deep expertise in integrated campaign strategy, paid media, SEO, marketing automation, and digital analytics; strong command of content strategy and storytelling to influence complex B2B buying cycles; proficiency with marketing technology stacks (CRM, MAP, analytics, ABM, and personalization tools); analytical and commercially minded leadership to translate marketing performance into business impact; and exceptional leadership, collaboration, and communication skills to influence at all levels.
• • You will embody a growth-minded, data-driven leadership style with a bias for measurable results; balance creativity with analytical rigor as a strategic operator; inspire teams through vision, clarity, and accountability; and navigate ambiguity while scaling within a fast-paced, global environment.