Web Developer - Website Growth

📋 Description

• • We are seeking a highly strategic, creative, and hands-on Web Developer with a laser focus on Website Growth to spearhead the development, ongoing optimisation, and overall performance of our digital presence across both Montu UK and Alternaleaf.
• • This is a unique opportunity that transcends the traditional developer role, which often centres solely on page construction. We are actively searching for an individual who possesses the drive and capability to not only build but also to experiment, iterate, and optimise our web platforms.
• • You will be instrumental in merging deep expertise in Webflow and Wix with a robust understanding of user journeys, Search Engine Optimization (SEO), and Conversion Rate Optimisation (CRO) to continuously enhance how our websites perform and convert.
• • In close collaboration with our marketing, pharmacy, product, and growth teams, you will assume a pivotal role in ensuring our websites are not only high-performing and scalable but also meticulously designed for maximum conversion.
• • Your core responsibility will be to own and execute a comprehensive website development and optimisation strategy, ensuring it remains tightly aligned with overarching business objectives and ambitious growth targets.
• • You will be tasked with building, maintaining, and optimising website pages and templates, leveraging your proficiency in Webflow and Wix.
• • The role involves developing scalable components and implementing custom code, including HTML, CSS, and JavaScript, wherever necessary to achieve desired functionality and performance.
• • A key aspect of this position is collaborating effectively with cross-functional teams to deliver a consistent, high-performing, and engaging user experience across all digital touchpoints.
• • You will serve as the technical authority for all website-related initiatives, upholding and implementing best-in-class web development standards and practices.
• • A significant part of your contribution will involve translating marketing, product, and brand strategies into seamless, intuitive on-site user journeys that guide visitors towards desired actions.
• • You will be responsible for implementing and actively managing conversion rate optimisation (CRO) initiatives, which will include conducting A/B and multivariate testing to identify and leverage performance improvements.
• • Continuous monitoring of site performance and user behaviour is crucial, utilising tools such as Google Analytics, Hotjar, and other relevant analytics platforms to gather actionable insights.
• • You will apply SEO best practices rigorously across site structure, metadata implementation, and technical configurations to maximise organic visibility.
• • Ensuring a mobile-first design approach, adherence to accessibility standards, and achieving optimal page speed across all platforms will be paramount.
• • You will proactively identify opportunities to enhance conversion funnels, improve lead generation effectiveness, and drive upsell and cross-sell initiatives.
• • Conducting usability testing and incorporating data-driven improvements will be essential for the continuous optimisation of the overall user experience.
• • Close collaboration with content, SEO, CRM, and paid media teams will be vital to ensure that landing pages and marketing campaigns achieve their full performance potential.
• • You will thrive in a dynamic, fast-paced, high-growth environment where a culture of testing, iteration, and innovation is the driving force behind achieving exceptional results.
• • This role offers a unique chance to significantly impact patient access to vital medical treatments by enhancing the digital experience for users of Montu UK and Alternaleaf.