Braze, Inc.

About Braze, Inc.

Braze provides a customer engagement platform that unites real-time data, cross-channel messaging, and AI-driven personalization to help brands build lasting customer relationships. The cloud-based offering ingests behavioral, demographic, and purchase data, then orchestrates campaigns across email, mobile push, SMS, in-app, and web channels. Marketers use its journey orchestration, experimentation, and predictive tools to create dynamic segments, trigger messages, and measure performance without heavy engineering. Founded in 2011, Braze serves consumer brands in retail, media, delivery, and fintech, focusing on retention and lifetime value growth through privacy-compliant, first-party data strategies.