Fora Financial LLC

About Fora Financial LLC

Fora Financial LLC is a New York-based alternative small-business lender established in 2008. It provides short-term working capital loans and merchant cash advances ranging from $5,000 to $1.5 million, primarily to U.S. businesses unable to secure traditional bank financing. The company uses revenue-based underwriting, automated risk analytics, and rapid online application processes to fund approved clients within 24–72 hours. It partners with ISOs, brokers, and direct sales teams to originate deals and has deployed over $4 billion in capital to more than 35,000 small businesses across retail, restaurant, healthcare, and service sectors.