Global PR & Communications Lead

Bjak Sdn. Bhd.

Job Overview

Location

United Kingdom

Job Type

Full-time

Full Job Description

📋 Description

• Lead A1’s global PR and communications strategy across key international markets, shaping how the AI-powered chat app is perceived externally in technology and consumer audiences.
• Shape and refine the company’s external narrative around AI, technology, product innovation, and corporate positioning to align with A1’s mission of delivering reliable, long-running workflow intelligence.
• Build and manage relationships with journalists, creators, podcast hosts, tech publications, and strategic media partners across global regions to secure consistent media coverage and thought leadership opportunities.
• Drive end-to-end media outreach campaigns, including pitching, securing interviews, arranging speaking engagements, and placing bylined articles in high-impact outlets.
• Write, edit, and review critical communication materials such as press releases, messaging frameworks, founder statements, media briefs, and executive communications.
• Advise C-suite and leadership on external messaging strategy, reputational risks, and public perception related to AI product development and company growth.
• Monitor global media coverage, public sentiment, and industry trends in AI and consumer technology to continuously refine communication tactics and positioning.
• Translate complex technical capabilities of A1’s AI system — including multi-step reasoning, persistent context, and tool interaction — into clear, compelling narratives accessible to non-technical audiences.
• Operate as the primary point of contact for media inquiries and crisis communication preparedness, ensuring timely, accurate, and consistent external messaging.
• Collaborate cross-functionally with product, engineering, and marketing teams to align external storytelling with product roadmaps and user value propositions.
• Maintain a proactive approach to media relations, anticipating industry developments and positioning A1 as a thought leader in responsible, reliable AI for everyday use.
• Execute communications initiatives with high ownership, independence, and speed in a fast-paced, ambiguity-tolerant environment where direct contribution and decision-making are expected.
• Adapt communication strategies across cultural and regional contexts to ensure relevance and resonance in international markets.
• Leverage digital platforms and internet culture to amplify A1’s brand story through channels beyond traditional media, including social, influencer, and community-driven networks.

🎯 Requirements

• Proven experience in PR, communications, media relations, or strategic storytelling
• Experience working with technology, AI, consumer internet, or high-growth companies preferred
• Strong understanding of global media ecosystems, digital platforms, and internet culture
• Excellent writing and communication ability in English; Chinese language capability is a strong plus
• Ability to simplify complex technical concepts into clear and compelling narratives
• Strong judgment in handling external communications and public positioning

🏖️ Benefits

• Opportunity to shape the global narrative of an innovative AI product with ambitions to serve billions
• Work within a small, high-talent-density team with fast execution and strong ownership
• Direct influence on company positioning and leadership messaging in a rapidly evolving AI landscape
• Flexible, hands-on environment that values clarity, practical execution, and independent decision-making

Skills & Technologies

Senior

Onsite

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Bjak Sdn. Bhd.

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About Bjak Sdn. Bhd.

Bjak operates Malaysia’s largest digital auto-insurance marketplace, enabling instant price comparison and online purchase of motor coverage from leading insurers. The platform uses proprietary technology to simplify complex tariffs, deliver personalised quotes and e-policy issuance within minutes, eliminating paperwork and agent visits. Licensed by Bank Negara Malaysia, Bjak also offers road-tax renewal, accident assistance and claims support, serving millions of drivers nationwide while partnering with insurers to increase digital distribution efficiency and customer reach.

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