Senior Director, Sales – Applied Products (Remote)

Haier Group Corporation

Job Overview

Location

USA, Louisville, KY

Job Type

Full-time

Full Job Description

📋 Description

• Build and scale the applied sales organization for GE Appliances’ VRF and chiller business within the Commercial Microenterprise, from initial team design to full operational capability.
• Design the structure, roles, and coverage model for a new sales engineering team focused on technical sales in commercial HVAC markets.
• Recruit, develop, and retain top-tier technical sales talent to support rapid growth in an emerging high-potential segment.
• Establish clear operating rhythms, performance metrics, and career development pathways for the sales organization.
• Partner directly with the Commercial Microenterprise Leader to define and execute the growth strategy for VRF and chiller products, including market entry and expansion plans.
• Shape priority geographies, verticals, and channel strategies for commercial HVAC sales based on market analysis and business goals.
• Translate high-level business objectives into actionable sales plays, resource allocation plans, and territory coverage models.
• Serve as a core member of the microenterprise leadership team, contributing to cross-functional decisions beyond sales, including product and operations alignment.
• Build a high-impact sales engineering capability centered on specification influence and complex project conversion in commercial building environments.
• Implement a solutions-based selling model that integrates engineering expertise with customer and distributor needs.
• Develop standardized tools, training programs, and processes to ensure consistent execution across the sales team.
• Embed disciplined pipeline management and forecasting practices tied to multi-stage project lifecycles in commercial construction.
• Collaborate with Product Management, Distribution, and Operations to align sales strategy with product availability, channel strategy, and supply chain capabilities.
• Provide direct market feedback to influence product roadmap decisions and innovation priorities for VRF and chiller systems.
• Help shape the evolving distributor strategy as the business expands into new channel models with increased complexity.
• Design scalable, sustainable capabilities—such as CRM discipline, sales processes, and AI-enabled tools—rather than temporary fixes for early-stage needs.
• Anticipate future organizational needs related to logistics, channel complexity, and portfolio expansion to ensure long-term readiness.
• Transition the sales organization from an early-stage build phase to a high-performance, repeatable execution model.
• Operate with a builder mindset, comfortable in ambiguity, creating structure and processes where none currently exist.
• Function as a player-coach, engaging directly in key customer deals while simultaneously developing and coaching the sales team.
• Balance microenterprise priorities with broader Air & Water portfolio goals, demonstrating enterprise-level strategic thinking.
• Drive accountability, pace, and measurable outcomes through execution-focused leadership.
• Prioritize building differentiated, sustainable sales capabilities over short-term revenue fixes.
• Work in a trust-based environment with flexibility to design individualized work arrangements in alignment with team and business needs.
• Travel up to 50% to support customer engagements, market expansion, and team development activities.

🎯 Requirements

• 10–15+ years of experience in applied HVAC sales with deep expertise in VRF, chillers, or related systems
• Proven track record of building or scaling technical sales teams in a growth-stage or early-stage business environment
• Strong understanding of specification-driven sales and commercial HVAC ecosystems
• Bachelor’s degree in Engineering, Business, or related field (advanced degree preferred)
• Demonstrated ability to partner with senior business leaders to shape strategy and execution
• Experience operating in ambiguous or early-stage business environments preferred

🏖️ Benefits

• Flexible work arrangements designed in partnership with leaders to balance individual and organizational needs
• Opportunity to build and lead a high-impact sales organization from the ground up in a high-growth segment
• Culture centered on inclusion, diversity, and belonging through the Zero Distance philosophy
• Trust-based organizational environment with emphasis on autonomy and empowerment

Skills & Technologies

Senior

Remote

Degree Required

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Haier Group Corporation

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About Haier Group Corporation

Haier Group Corporation is a multinational home appliances and consumer electronics company headquartered in Qingdao, China. Founded in 1984, it designs, manufactures, and distributes refrigerators, washing machines, air conditioners, televisions, and small appliances under the Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, and Aqua brands. The company operates research, manufacturing, and sales networks across Asia, Europe, North America, and other regions, serving both retail and commercial customers worldwide.

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