2D Graphic and Motion Designer

📋 Description

• • Join Ruby Labs, a dynamic and forward-thinking tech company at the forefront of creating innovative consumer products across the health, education, and entertainment sectors. We are a collective of passionate individuals driving the future of consumer-led products, and we are actively seeking a talented 2D Graphic and Motion Designer to become an integral part of our high-performing performance marketing team.
• • In this pivotal role, you will be instrumental in shaping our advertising campaigns by conceptualizing and producing compelling visual assets. Your expertise will directly contribute to the success of our user acquisition (UA) marketing efforts, requiring close collaboration with the creative marketing team on a diverse array of projects.
• • Your primary responsibility will be the creation of high-impact 2D static graphics, including banner ads, and dynamic motion graphics for advertising products across major platforms such as Meta (Facebook/Instagram), TikTok, and YouTube. This involves translating marketing objectives into visually engaging content that captures audience attention and drives conversions.
• • A keen understanding of current social media trends, particularly on Instagram and TikTok, is crucial. You will leverage this knowledge to craft video content that resonates with target audiences, demonstrating a strong sense of timing, spacing, and animation dynamics to create visually appealing and effective advertisements.
• • You will be empowered to explore and utilize cutting-edge AI tools for image generation. This includes not only generating visuals but also understanding how to effectively formulate prompts to achieve optimal and desired results, integrating AI into your creative workflow.
• • Collaboration is key to our success. You will actively participate in creative marketing team meetings, contributing your unique perspective and proposing innovative ideas for campaigns and visual strategies. Your input will be valued in brainstorming sessions and strategic planning.
• • This role demands a blend of artistic skill and technical proficiency. You will be expected to maintain a high standard of quality in all your work, ensuring that designs are not only aesthetically pleasing but also strategically aligned with marketing goals and brand guidelines.
• • You will be responsible for managing multiple projects simultaneously, adhering to deadlines, and adapting to the fast-paced nature of performance marketing. This includes iterating on designs based on performance data and feedback.
• • The role offers a unique opportunity to work within a globally distributed team, fostering a collaborative environment where diverse perspectives are welcomed and encouraged. You will contribute to a culture of continuous learning and improvement, staying abreast of the latest design trends and technologies.
• • By joining Ruby Labs, you will be part of a company that values ambition, innovation, and impact. This position offers a platform for significant professional growth, allowing you to expand your skillset and contribute to the success of groundbreaking consumer products.
• • You will be expected to develop a deep understanding of our product offerings and target audiences to create advertising materials that are both relevant and persuasive, driving engagement and acquisition.
• • The role involves a continuous feedback loop, where you will analyze the performance of your creative assets and use insights to refine and optimize future designs, ensuring maximum effectiveness of our marketing spend.
• • You will be a key player in the visual storytelling of our brands, translating complex product features and benefits into easily digestible and engaging visual narratives for diverse online audiences.
• • This position is ideal for a creative individual who is passionate about design, technology, and marketing, and who thrives in a results-oriented, collaborative, and remote work environment.