Senior Brand Designer

📋 Description

• • Willow Health, Inc. is at the forefront of personalized, responsible cosmetic weight loss care, leveraging telehealth to combine expert medical guidance with a deeply supportive, patient-centered approach. Our mission is to empower individuals to feel more confident and comfortable by making high-quality, thoughtful care accessible and seamlessly integrated into their everyday lives. We are seeking a highly skilled and experienced Senior Brand Designer to spearhead the visual identity and execution of our brand across a diverse range of physical and digital platforms.
• • This pivotal role will place a significant emphasis on the design and development of product packaging, intricate label systems, and various print deliverables. The ideal candidate will be instrumental in ensuring unwavering visual consistency and elevating the overall brand expression across all company materials, from initial concept to final production. You will be a key player in shaping how Willow Health is perceived by its customers and the wider market.
• • A core responsibility will be to meticulously ensure brand consistency across all product lines, marketing collateral, and customer interaction points. This involves a deep understanding of brand guidelines and the ability to apply them rigorously to every design output. You will be the guardian of the brand's visual integrity, making sure that every piece of communication reflects Willow Health's commitment to quality, care, and innovation.
• • You will be tasked with translating complex concepts, strategic objectives, and creative direction into visually compelling executions. These designs must not only be aesthetically pleasing but also strategically aligned with project goals and the overarching brand positioning of Willow Health. This requires a keen ability to understand business objectives and translate them into impactful visual narratives.
• • A significant part of this role involves contributing to the continuous evolution and expansion of the Willow Health brand. As new products and categories are introduced, you will play a crucial role in developing and refining the visual language to accommodate these advancements, ensuring a cohesive and forward-thinking brand identity. This includes conceptualizing and designing innovative packaging for our current offerings in supplements and skincare, as well as anticipating and designing for future product lines.
• • You will be responsible for creating scalable and adaptable packaging systems that can be efficiently expanded across multiple Stock Keeping Units (SKUs). This requires foresight and a systematic approach to design, ensuring that the packaging solutions are not only visually appealing but also practical and cost-effective for a growing product portfolio.
• • A critical aspect of the job involves preparing production-ready files for all packaging and printed materials. This necessitates close collaboration with external vendors and manufacturers to guarantee the accurate execution of materials, finishes, and colors, ensuring that the final product meets the highest standards of quality and fidelity to the design intent.
• • You will develop high-quality visuals for both digital and printed materials, consistently maintaining alignment with established brand standards. This dual focus ensures a unified brand experience whether a customer is interacting with our website, social media, or a physical product.
• • This role demands a high degree of autonomy. You will be expected to work independently, effectively manage your own workflow, execute assigned tasks with precision, and maintain a consistently high-quality output without requiring constant supervision. This self-starter mentality is crucial for success in a remote, fast-paced environment.
• • Collaboration is key. You will work closely with the Marketing team, other Design Leads, and various cross-functional team members. The ability to effectively integrate feedback, engage in constructive critique, and contribute to a collaborative design process is essential for improving deliverables and fostering a strong team dynamic.
• • Continuous learning and professional development are encouraged. You will stay informed on the latest design trends, emerging tools, and best practices within the industry. Refining your techniques and exploring new methodologies will be vital for continuously improving creative outcomes and keeping Willow Health's brand at the cutting edge.
• • We encourage the innovative use of technology. You will leverage AI-powered tools and advanced visualization techniques to rapidly prototype and explore diverse packaging directions, accelerating the design process and uncovering novel solutions.
• • Finally, you will develop compelling visual presentations that effectively communicate product concepts, design rationale, and brand strategies to internal teams and key stakeholders, ensuring clear understanding and alignment across the organization.