ABM Campaign Manager

📋 Description

• • Design and execute end-to-end account-based marketing (ABM) programs targeting construction industry decision-makers, including estimators, VPs of Pre-Construction, and Operations leads at General Contractors, Subcontractors, and Developers.
• • Build scalable personalization systems using AI-assisted copy, dynamic messaging frameworks, and persona-based segmentation to deliver tailored outreach at volume.
• • Develop and manage multi-channel campaigns across email, LinkedIn, direct mail, video, and other channels, ensuring each tactic is aligned with specific account types, roles, and buying signals.
• • Own lead generation strategy by identifying net-new account targets, refining the ideal customer profile (ICP), and designing programs that consistently surface high-fit prospects.
• • Collaborate with Sales Managers and BDR Managers to translate account intelligence into individualized, high-converting outreach that resonates at the decision-maker level.
• • Test, measure, and iterate on campaign performance metrics including open rates, reply rates, meeting booked rates, and pipeline generated from ABM initiatives.
• • Identify and operationalize buying signals—such as intent data, product usage patterns, job postings, and website visits—into automated, triggered campaign plays that drive engagement.
• • Audit existing outbound messaging effectiveness and optimize for higher response and conversion rates within the first 30 days of joining.
• • Launch the first live ABM campaign targeting core accounts within 60 days and establish a documented personalization framework adopted by SDR teams.
• • Implement the first intent-triggered campaign within 90 days and fully develop a scalable ABM playbook for Enterprise sales motions by six months.
• • Achieve personalization at scale across active accounts within 12 months, with demonstrable impact on pipeline growth and closed-won revenue.
• • Use Clay for personalization workflows and enrichment, HubSpot for CRM-based campaign tracking, contact/company properties, and email sequences.
• • Leverage outbound platforms such as Instantly.ai, SmartLead, HeyReach, or Lemlist to deploy and manage multi-channel campaigns efficiently.
• • Utilize LinkedIn Sales Navigator for precise ABM targeting and social prospecting of construction industry professionals.
• • Interpret intent and signal data from sources like Bombora or G2 to inform campaign targeting and timing decisions.
• • Translate account attributes and behavioral data into compelling, non-spammy copy for cold emails, LinkedIn messages, and other direct outreach formats.
• • Maintain agility in a startup environment, building processes from scratch where formal playbooks do not yet exist.
• • Work closely with the technical GTM Engineer to align campaign execution with underlying data infrastructure and pipeline capabilities.
• • Report directly to the Head of Revenue and serve as the strategic bridge between data systems and market activation.