Account Based Marketing Specialist

📋 Description

• • The Account Based Marketing Specialist will lead Remote’s paid acquisition strategy for high-value target accounts, focusing on scaling presence across Employer of Record, Contractor Management, and Global Payroll services. This role is critical to driving pipeline and revenue by executing data-driven ABM campaigns across EMEA, Americas, and APAC regions.
• • Day-to-day responsibilities include building and managing Ideal Customer Profile audiences in ABM platforms, leveraging intent data to trigger personalized ad experiences on LinkedIn, Meta, and Google, managing HubSpot Smart Form Fills for lead enrichment, executing multi-channel paid media strategies, conducting performance audits and A/B testing, overseeing LinkedIn segment syncs and Google Ads optimization, managing marketplace presence on platforms like Gartner Digital Markets, aligning with Sales on account-specific strategies, partnering with Analytics on measurement plans, and collaborating with Lifecycle teams on nurture sequences.
• • Remote is a global HR technology company solving global employment compliance challenges, enabling businesses to recruit, pay, and manage international teams. With a fully remote workforce spanning six continents, Remote emphasizes innovation, automation, AI integration, and asynchronous work culture, guided by core values that encourage employees to bring their talents and experiences to build a best-in-class HR platform.
• • In this role, you will develop expertise in advanced ABM platforms, intent-driven marketing, cross-functional alignment with Sales and Analytics, and global campaign execution across multiple regions. You will gain experience managing multi-million-dollar budgets, optimizing conversion funnels, and influencing revenue growth through strategic ABM initiatives, positioning you for senior marketing leadership roles.