Account Based Marketing Specialist

📋 Description

• • The Account-Based Marketing Specialist will lead paid acquisition strategy for high-value target accounts, focusing on scaling Remote’s presence across Employer of Record, Contractor Management, and Global Payroll services. This role is critical to driving revenue growth by targeting mid-market and enterprise customers in EMEA, Americas, and APAC using advanced ABM platforms.
• • Day-to-day responsibilities include building and managing Ideal Customer Profile audiences in ABM platforms, leveraging intent data to trigger personalized ad experiences across LinkedIn, Meta, and Google, optimizing HubSpot Smart Form Fills, managing multi-channel paid media campaigns, conducting performance audits and A/B testing, overseeing marketplace presence on platforms like Gartner Digital Markets, aligning with Sales on account-specific strategies, partnering with Analytics on measurement plans, and collaborating with Lifecycle teams on nurture sequences.
• • Remote is a global HR technology company solving the challenge of compliant global employment, enabling businesses to recruit, pay, and manage international teams. With a fully remote workforce spanning six continents, the company emphasizes innovation, automation, AI integration, and a culture of inclusivity, async work, and employee empowerment.
• • In this role, you will develop deep expertise in enterprise-grade ABM execution, master advanced marketing technologies (Clay, ZoomInfo, HubSpot, Salesforce, Meta, LinkedIn), strengthen cross-functional collaboration with Sales and Analytics, and contribute directly to revenue growth through data-driven, high-impact campaigns that refine targeting, conversion, and customer acquisition efficiency.