Account Strategist, Paid Media (Remote Canada)

📋 Description

• • As an Account Strategist, Paid Media, you will be a crucial client-facing role responsible for managing Paid Media accounts, creating custom strategies, and driving results for enterprise SaaS and Tech clients using Directive’s Customer Generation methodology focused on SQLs and customer acquisition.
• • Day to day, you will oversee and lead a portfolio of Paid Media accounts, serve as the primary point of contact for clients, communicate weekly with vendors and partners, build quarterly strategies, manage budgets across Google Ads, Facebook Ads, and LinkedIn Ads, optimize campaigns for ROI, confirm lead routing in CRM, and collaborate with the Associate Director to meet internal and client goals.
• • Directive Consulting is a performance marketing agency specializing in SaaS and Tech companies, known for its proprietary Customer Generation methodology that prioritizes sales-qualified leads and customers over traditional metrics like MQLs, offering integrated services in Paid Media, SEO, CRO, and Video.
• • In this role, you will develop deep expertise in B2B SaaS paid media strategy, strengthen your ability to translate data into compelling narratives, drive measurable results for mid-market and enterprise clients, and grow as a strategic problem-solver in a high-performance, values-driven agency environment.