Account Strategist, Paid Media (Remote US)

📋 Description

• • As an Account Strategist, Paid Media, you will oversee and lead a portfolio of enterprise SaaS and tech client accounts, driving performance through data-informed paid media strategies that align with Directive Consulting’s Customer Generation methodology focused on SQLs and customer acquisition.
• • Day to day, you will serve as the primary client contact, communicate weekly with vendors and operational partners, build quarterly paid media strategies, manage and optimize budgets across Google Ads, Facebook Ads, and LinkedIn Ads, analyze campaign performance using GA4 and Excel, confirm lead routing in CRM, and collaborate with the Associate Director to meet internal and client goals.
• • Directive Consulting is a performance marketing agency specializing in SaaS and tech clients, known for its proprietary Customer Generation framework that prioritizes qualified leads and revenue over vanity metrics, offering services in Paid Media, SEO, Performance Creative, and Video.
• • In this role, you will develop deep expertise in B2B SaaS paid media, sharpen your ability to translate data into compelling narratives, drive client renewals and cross-sells, and grow as a strategic advisor trusted by enterprise stakeholders—all while working remotely with access to Irvine office spaces and annual team trips.