Ad Measurement Lead

Roku, Inc.

Job Overview

Location

New York, New York

Job Type

Full-time

Full Job Description

📋 Description

• The Ad Measurement Lead will play an integral role in building and executing Roku's ad measurement and research strategy, helping advertisers understand and quantify the value of advertising on the Roku platform.
• This role involves developing and managing a wide range of analytics, research, and measurement initiatives — from campaign effectiveness studies to meta-analyses — that demonstrate the reach, resonance, and return on investment of Roku's advertising products.
• The Ad Measurement Lead will consult directly with advertisers and agencies to create tailored measurement plans, manage relationships with third-party measurement providers, and collaborate cross-functionally with marketing, sales, client services, product, and partnerships teams.
• Success in this position requires strong analytical acumen, comfort working with ambiguous data, and an entrepreneurial mindset to creatively solve measurement challenges for both internal and external stakeholders.
• The ideal candidate brings a combination of quantitative rigor, client-facing communication skills, and a passion for the evolving TV and streaming advertising landscape.
• This role also requires an AI-first mindset, with the ability to leverage AI tools and agents to drive efficiency and scale across measurement workflows.

🎯 Requirements

• 3–7 years of experience in campaign analytics, attribution, measurement, or research, ideally within media (TV, video, or digital)
• Familiarity with ad effectiveness studies using third-party measurement providers such as Nielsen, comScore, Experian, or Foursquare
• Experience with A/B testing, incrementality measurement, multi-touch attribution (MTA), or media mix modeling (MMM)
• Proficiency with analytical tools such as SQL, Excel, Tableau, or similar platforms

🏖️ Benefits

• Estimated annual base salary for this position is between $85,500 - $129,300
• Health insurance
• Equity awards
• Life insurance
• Disability benefits
• Parental leave
• Wellness benefits
• Paid time off

Skills & Technologies

Python

Senior

Remote

$85k-129k

Ready to Apply?

Apply Externally

You will be redirected to an external site to apply.

AI Job Fit Analysis

Pro

See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.

Roku, Inc.

Visit Website

About Roku, Inc.

Roku, Inc. is a pioneer in streaming technology. The company provides a platform for users to discover and watch TV, movies, and other video content through its streaming devices and smart TV operating system. Roku's business model is driven by hardware sales, advertising revenue generated on its platform, and content distribution partnerships. It operates in the consumer electronics and digital advertising industries, offering a wide range of streaming players and smart TVs that enable access to thousands of channels and apps. Roku's ecosystem facilitates content discovery and viewing for millions of users worldwide.

View Company Profile

Get more remote jobs like this

Subscribe to the weekly newsletter for similar remote roles and curated hiring updates.

Weekly remote jobs and featured talent.

No spam. Only curated remote roles and product updates. You can unsubscribe anytime.