Agentforce Marketing (SFMC/Marketing Cloud Engagement ) - Lead / Senior Developer

Valtech SE

Job Overview

Location

Bengaluru

Job Type

Full-time

Full Job Description

📋 Description

• Design and implement data-driven, AI-enabled omnichannel marketing solutions using Salesforce Marketing Cloud Engagement (SFMC).
• Develop dynamic, reusable email templates and multi-step customer journeys using AMPscript, SSJS, and SQL.
• Build and manage automation workflows in Automation Studio, including event-driven and trigger-based campaigns across email, SMS, push, WhatsApp, and web channels.
• Design and maintain Data Extensions and Contact Builder data models to support advanced segmentation, profiling, and targeting for CRM campaigns.
• Implement and optimize SQL-driven logic for data extraction, transformation, and audience segmentation within SFMC.
• Collaborate on integrations between Marketing Cloud and Sales/Service Cloud using REST/SOAP APIs and support ETL pipelines and event-driven architecture.
• Work with Data Cloud for audience unification and segmentation, ensuring seamless data flow between internal and external platforms.
• Contribute to AI-driven marketing use cases including AI-assisted content generation, send-time optimization, and prompt-driven workflows using Agentforce capabilities.
• Develop end-to-end marketing workflows following Agile methodologies, participating in story refinement and requirements analysis.
• Write efficient, scalable, and maintainable code with adherence to naming conventions, reusability, and error handling best practices.
• Optimize query performance, automation runtimes, and campaign execution to improve system efficiency and reduce latency.
• Create comprehensive technical documentation, designs, and prototypes to ensure long-term scalability and knowledge transfer.
• Work closely with architects, business analysts, and marketing stakeholders, engaging in client-facing interactions and leading technical modules or tracks.
• Mentor junior developers and promote knowledge-sharing within the team.
• Ensure all marketing solutions meet business objectives and maximize ROI through data-backed decision-making.
• Maintain high standards of code quality, performance, and system architecture across all SFMC implementations.
• Stay current with emerging trends in marketing technology, including CDP platforms like Treasure Data and AI-powered personalization at scale.

🎯 Requirements

• 6–8 years of experience in the Salesforce ecosystem
• 3–5+ years of hands-on experience with Salesforce Marketing Cloud Engagement (SFMC)
• Proven experience as a Tech Lead or Senior Consultant in SFMC
• Strong expertise in AMPscript, SSJS, and SQL
• Deep knowledge of Journey Builder, Automation Studio, and Data Extensions
• Experience with REST/SOAP APIs, ETL pipelines, and event-driven architecture

🏖️ Benefits

• Flexibility with remote and hybrid work options (country-dependent)
• Career advancement opportunities including international mobility
• Access to learning and development programs, cutting-edge tools, and industry experts

Skills & Technologies

JavaScript

REST

Senior

Remote

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Valtech SE

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About Valtech SE

Valtech SE is a global digital transformation agency headquartered in Paris, France, that designs and delivers data-driven commerce and customer experience solutions. The company combines strategy, service design, marketing, and engineering to help enterprises modernize technology stacks, unify customer touchpoints, and scale omnichannel commerce. Founded in 1993, it operates more than 50 offices across five continents, serving Fortune 500 brands in retail, consumer goods, financial services, and healthcare. Core services include digital platform implementation, cloud migration, product engineering, data analytics, and ongoing managed services, leveraging partnerships with Adobe, SAP, Sitecore, and major cloud providers.

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