AI Content Manager - Leaply

Skelar AS

Job Overview

Location

Warsaw

Job Type

Full-time

Full Job Description

📋 Description

• Own the end-to-end design, production, and scaling of AI-powered content within the Leaply wellness app, including structured practice plans, guided audio/video sessions, and daily habit prompts that drive user retention.
• Build and optimize AI-driven content workflows using tools like GPT, Claude, and n8n to automate script generation, voiceover production, and content personalization, increasing output while maintaining quality standards.
• Collaborate directly with product managers, designers, and engineers from the earliest stages of feature development to ensure content is embedded as a core component of the user experience, not an afterthought.
• Establish and enforce quality benchmarks for all content outputs, ensuring consistency, tone, and effectiveness across multiple languages as Leaply expands into European and LATAM markets.
• Lead localization strategy for content, coordinating with internal teams and external vendors to adapt material for cultural and linguistic relevance without compromising impact or brand voice.
• Leverage product analytics from Amplitude and Tableau to measure content performance, identify high-engagement patterns, and make data-driven decisions on what to scale, iterate, or sunset.
• Manage the full content production lifecycle — from drafting briefs and assigning tasks to reviewing final assets and ensuring timely delivery across internal and external production resources.
• Design scalable content systems and templates that replace one-off creative efforts with repeatable, measurable processes, enabling the team to grow from 1 to 10x content volume without proportional headcount increases.
• Serve as the primary steward of the content function, transitioning it from ad hoc execution to a strategic, data-informed engine that directly influences user engagement and long-term retention.
• Participate in cross-functional product roadmap planning, contributing content expertise to shape new features that rely on narrative structure, behavioral nudges, or personalized learning paths.
• Maintain and evolve the internal content management system to support version control, asset tagging, workflow automation, and team collaboration across time zones.
• Use Notion and Slack as primary collaboration hubs to align stakeholders, track progress, and document standards for AI-assisted content creation.
• Drive innovation in content technology by piloting new AI tools and integrations that reduce manual effort, improve personalization, and enhance user experience metrics.
• Translate behavioral science principles into engaging, actionable content modules that help users form sustainable healthy habits through consistent, low-friction interactions.
• Report directly to the Chief Product Officer during onboarding, with full autonomy over the content function’s evolution and strategic direction.
• Contribute to SKELAR’s broader innovation ecosystem by engaging with communities in Marketing, Product, Engineering, and Design to share best practices and amplify impact across ventures.
• Support SKELAR’s mission-driven initiatives, including the SKELAR Foundation’s veteran-focused accelerator, through volunteerism or knowledge-sharing where aligned with role.

🎯 Requirements

• 2 to 5 years of experience in content roles at consumer product companies (subscription apps, EdTech, wellness, gaming, or similar)
• Proven track record of building scalable content systems through repeatable processes, not one-off campaigns
• Demonstrated experience shipping at least one AI-powered content workflow that measurably improved output or efficiency
• Native or near-native fluency in English with exceptional writing quality
• Comfort operating in product analytics tools (Amplitude, Tableau) and collaboration platforms (Notion, Slack), not just document editors
• Demonstrated ownership of a content function from 0 to 1 or 1 to 10

🏖️ Benefits

• Competitive compensation and full ownership of the content function
• Direct reporting to the Chief Product Officer during onboarding
• Access to SKELAR’s internal communities across Marketing, Product, Engineering, and Design
• Participation in SKELAR’s exclusive learning programs, including AI workshops and leadership schools

Skills & Technologies

Onsite

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About Skelar AS

Skelar provides cloud-based ERP and MES software for manufacturing companies, focusing on production planning, inventory control, quality management, and shop-floor data capture. The platform integrates with machines, sensors, accounting, and e-commerce systems to give real-time visibility into orders, materials, capacity, and costs. Targeting small to mid-sized factories in Europe, Skelar offers low-code customization, mobile apps, and open APIs. Founded in 2018 in Oslo, the company serves discrete manufacturers seeking to digitize operations without large consulting projects.

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