AI Creative Lead

Avida Health, Inc.

Job Overview

Location

Remote

Job Type

Full-time

Full Job Description

📋 Description

• Own the end-to-end AI-generated UGC pipeline for TikTok and Instagram ads, covering ideation, scriptwriting, avatar/voice generation, editing, captioning, and publishing
• Ship 20–50 high-volume TikTok ad variants per week, prioritizing velocity and performance over polished hero assets
• Monitor and optimize creative performance using key metrics: hook rate, 3-second hold rate, CPM, and CPA — rapidly kill underperforming variants and scale winners
• Continuously evaluate and integrate emerging AI tools (e.g., Arcads, Veo, HeyGen, Captions, Higgsfield) to rebuild and improve the pipeline as new technologies launch
• Ensure all content complies with TikTok ad policies, supplement advertising regulations, and mandatory AI-content disclosure requirements
• Maintain account health across TikTok and Instagram ad accounts by adhering to platform guidelines and avoiding policy violations
• Operate with full ownership of the UGC function, with direct access to leadership and a dedicated budget for AI tool subscriptions
• Work asynchronously in a small, fast-moving team with zero bureaucracy and no approval bottlenecks
• Translate fitness, longevity, peptide, and GLP-1 wellness product knowledge into compelling, compliant, and high-converting ad creative
• Test and iterate on creative hypotheses daily, using data to drive decisions — aesthetics are secondary to measurable performance outcomes
• Stay ahead of industry trends by actively experimenting with new AI tools and techniques outside of work hours, whether for personal projects, client work, or meme accounts
• Collaborate with product and compliance teams to align creative output with regulatory standards for health and wellness advertising
• Deliver rapid turnaround: from concept to live ad in under 24 hours, not quarterly cycles
• Maintain a data-driven mindset: prioritize metrics like CPA and hold rate over subjective notions of "it looks cool"
• Build and refine a scalable, repeatable system for AI UGC that can sustain high-volume output without quality degradation
• Actively engage with the fitness, lifting, Hyrox, and supplement/longevity community to authentically inform content direction
• Use real-world performance data to inform future creative direction, not agency decks or trend reports
• Maintain a portfolio of shipped AI-generated ads as proof of capability, with clear documentation of tools, time, and results

🎯 Requirements

• Proven experience building and operating AI-generated UGC pipelines for TikTok and Instagram ads
• Demonstrated ability to ship dozens of ad variants per week with measurable performance outcomes
• Deep familiarity with AI creative tools (e.g., HeyGen, Veo, Arcads, Captions, Higgsfield) and willingness to constantly update stack
• Strong understanding of TikTok ad policies, supplement advertising compliance, and AI disclosure requirements
• Metrics-driven mindset focused on hook rate, 3-second hold, CPM, and CPA — not aesthetics
• Self-directed, autonomous worker who moves without permission and owns outcomes

🏖️ Benefits

• $200K–$260K base salary + equity
• Unlimited budget for AI tool subscriptions justified by performance
• Real ownership of an existential function for two upcoming product launches
• Remote, async-friendly environment with a small team and zero bureaucracy

Skills & Technologies

Senior

Remote

$200k-260k

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Avida Health, Inc.

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About Avida Health, Inc.

Avida is a health technology company focused on improving chronic disease management. They offer a digital platform that connects patients, caregivers, and healthcare providers to facilitate personalized care plans, remote monitoring, and data-driven insights. Avida's solution aims to empower individuals with chronic conditions like diabetes and heart disease to better manage their health, reduce hospitalizations, and improve their overall quality of life. The company operates within the digital health and health-tech industry, leveraging technology to make chronic care more accessible, efficient, and effective.

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