Art Director

📋 Description

• • As the Art Director for BetMGM's Creative team, you will be the driving force behind the visual narrative and execution across all creative touchpoints, from initial concept to final delivery. This pivotal role demands a blend of strategic thinking, artistic vision, and collaborative leadership to ensure our brand resonates powerfully with consumers.
• • You will be instrumental in developing high-impact, iconic, and culturally relevant creative assets that define the look and feel of BetMGM's consumer marketing, advertising campaigns, content, and immersive experiences. Your work will span a diverse range of channels, including television, out-of-home advertising, social media, experiential activations, and more, ensuring a cohesive and compelling brand presence.
• • Collaboration is key in this role. You will work closely with a multidisciplinary creative team, marketing stakeholders, and external agencies to translate marketing strategies into visually stunning and effective creative solutions. This partnership will involve presenting creative concepts and visual approaches to key stakeholders, actively soliciting and integrating their feedback to refine and elevate the work.
• • Your responsibilities extend to bringing marketing strategies to life through the creation, design, and execution of initiatives across numerous channels. This includes, but is not limited to, developing compelling on-and-offline advertising campaigns, crafting essential branding assets, designing impactful print collateral, creating engaging online content, and contributing to retail and social media strategies.
• • You will play a crucial role in shaping the overall creative strategy by participating in research initiatives and leveraging insights to inform conceptual development and visual direction. This data-driven approach ensures our creative output is not only aesthetically pleasing but also strategically sound and effective.
• • A significant aspect of your role will involve ensuring the consistent application and maintenance of brand guidelines across all creative outputs. This vigilance is essential for presenting a unified, coherent, and instantly recognizable brand image to our customers, reinforcing BetMGM's identity in a competitive market.
• • You will be responsible for managing the flow of information and maintaining clear communication channels across multiple projects. This includes keeping project teams updated and facilitating the sharing of critical information through project management technologies and other designated platforms, ensuring seamless workflow and alignment.
• • Building and nurturing strong, trusting relationships with key stakeholders, both internal and external, is paramount. You will act as a bridge between project teams, strategic partners, and various business units, fostering an environment of mutual understanding and shared goals.
• • You will actively contribute to process improvements within the department, focusing on enhancing the quality of creative output, increasing operational efficiencies, and maximizing the overall value delivered by the creative team.
• • This role requires a proactive approach to staying abreast of design trends, emerging channels, and new technologies. You will be an avid learner, continuously exploring advancements in design systems, typography, interaction design, and other relevant fields to keep BetMGM's creative at the forefront of innovation.
• • The Art Director will be expected to develop large, narrative-informed concepts that are robust enough to drive every facet of the brand's communication, ensuring a consistent and powerful story is told across all platforms.
• • You will consult with creative directors, production teams, brand managers, external agencies, and strategy partners to ensure that project objectives and overarching brand goals are not only met but exceeded.
• • Essential functions include the ability to work effectively with computers and other technological devices for extended periods, which is fundamental to the creative process in a digital-first environment.
• • This role offers a unique opportunity to shape the visual identity of a leading brand in the rapidly growing sports betting and online gaming industry, making a tangible impact on brand perception and market success.
• • You will be a key player in ensuring that BetMGM's creative output is not just visually appealing but also strategically aligned with business objectives, driving engagement and loyalty among our player base.
• • The position demands a high level of attention to detail and a strong internal drive to produce exceptional work that consistently elevates the BetMGM brand in the eyes of consumers and industry professionals alike.