Creative Director, Social & Platforms (all genders) — Retail & CPG

📋 Description

• • WongDoody, a global leader in design studios and digital marketing, is seeking a visionary Creative Director to spearhead social and platform strategies for retail and CPG clients. This pivotal role is designed for an individual who possesses a dual understanding: the art of crafting compelling brand narratives and the science of translating those narratives into impactful, platform-native content that resonates with today's audiences. This is not merely a content creation or traditional campaign role; it is about deeply embedding brands within the cultural zeitgeist, making them feel relevant and authentic across all digital touchpoints. You will be instrumental in shaping how brands connect with consumers in the dynamic landscape of social media and digital platforms, driving engagement and fostering genuine cultural relevance.
• • As a Creative Director, Social & Platforms, your day-to-day responsibilities will be multifaceted and strategically focused. You will be tasked with leading and nurturing a talented team comprising art, motion, and copy specialists, instilling a social-first mindset in all their endeavors. A core part of your role will involve translating overarching brand and campaign concepts into formats that are inherently native to various platforms, ensuring they feel organic and engaging rather than contrived. You will act as a crucial bridge, connecting high-level, brand-led creative thinking with the intricate ecosystems of social media, influencers, and creators. Maintaining a rigorous standard of creative excellence will be paramount, always ensuring that the work remains tightly aligned with the client's brand strategy and overarching business objectives. Your ability to infuse cultural awareness into every project will be key, demonstrating a keen understanding of what truly moves audiences and the underlying reasons why. You will play a significant role in shaping the distribution strategy for creative ideas, determining how they are best presented across different platforms, through various creators, and in diverse formats. Close collaboration with the influencer marketing and social media teams will be essential to ensure seamless integration between creative concepts and their real-world execution. Furthermore, you will be responsible for developing and refining structures, processes, and quality standards that enable your teams to scale their output efficiently and effectively. A critical aspect of this role involves staying ahead of the curve by identifying emerging platform dynamics, novel formats, and evolving audience behaviors, and then translating these insights into actionable, innovative creative approaches that give our clients a competitive edge.
• • You will be joining WongDoody, a company with over 2,000 colleagues across 22 design studios on four continents. In Germany, approximately 300 professionals contribute to our success across locations in Berlin, Stuttgart, Düsseldorf, and remotely. Our expertise spans Experience Design, Immersive Experiences, Influencer Marketing, and comprehensive Digital Marketing solutions. As an integral part of Infosys, a global technology leader, we are dedicated to developing customer-centric solutions that lie at the intersection of creativity, cutting-edge technology, and artificial intelligence. We pride ourselves on combining deep industry knowledge in sectors such as FMCG, retail, automotive, mechanical engineering, and technology. Our client roster includes prestigious names like dm, Porsche, Bosch, TRUMPF, Mercedes-Benz, and one of the world's largest entertainment brands, for whom we craft user-centric strategies, distinctive brand identities, innovative digital products, and impactful influencer campaigns that seamlessly blend creativity, data, and media.
• • In this role, you will have the unique opportunity to significantly influence the digital presence and cultural impact of major brands within the retail and CPG sectors. You will gain invaluable experience in leading and mentoring a diverse creative team, honing your leadership and strategic vision. The position offers a platform to deepen your understanding of social-first creative development, platform-native content creation, and the strategic integration of influencer and creator ecosystems. You will develop a sophisticated approach to bridging brand strategy with cultural relevance and learn to identify and capitalize on emerging digital trends. This role provides a chance to shape innovative distribution strategies and contribute to the growth and success of leading brands by translating their core identity into compelling digital narratives that resonate deeply with consumers in the ever-evolving social media landscape. You will also gain exposure to AI in content creation and its practical application in a professional setting, further enhancing your skillset in a rapidly advancing field.