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Associate Community Manager

e.l.f. Beauty, Inc.

Job Overview

Location

New York, NY

Job Type

Full-time

Full Job Description

📋 Description

• e.l.f. Beauty is on the hunt for a dynamic and passionate Associate Manager, Community to join our thriving team in New York, NY. This pivotal role is designed for an individual who lives and breathes social culture, possesses a keen understanding of the beauty landscape, and is eager to shape the future of how e.l.f. connects with its global audience. As a key player in our rapidly expanding community, you will be instrumental in transforming real-time consumer interactions into deep, meaningful brand relationships, ensuring our brand remains culturally relevant, and translating community sentiment into actionable business insights.
• In this role, you will be the architect of our day-to-day community engagement strategy and its meticulous execution across all relevant social media platforms. Your responsibilities will extend to fostering a vibrant and interactive online presence, actively listening to our community, and responding with authenticity and brand-aligned messaging. You will be the voice of e.l.f. Beauty online, embodying our brand's values of inclusivity, accessibility, and innovation.
• A significant aspect of this position involves close collaboration with various cross-functional teams. You will partner seamlessly with our Social Media, Influencer Marketing, Brand Marketing, Public Relations, and Customer Experience departments. This collaborative approach is crucial to ensure a unified, cohesive, and consistently best-in-class consumer experience across all touchpoints. Your insights from community interactions will directly inform content creation, campaign development, and broader marketing strategies, ensuring our efforts are always resonant and impactful.
• The ideal candidate is not just a social media user but a true digital native, deeply embedded in current social trends, platform nuances, and the ever-evolving beauty industry. You possess a strong editorial eye and a knack for crafting compelling brand narratives that align with e.l.f. Beauty's unique voice and mission. You thrive in fast-paced, high-growth environments where agility and a proactive mindset are paramount. This individual will blend strategic thinking with exceptional operational execution, leveraging community insights to drive informed decisions and innovative approaches.
• Your responsibilities will include monitoring social media channels for brand mentions, relevant conversations, and user-generated content. You will actively engage with our community by responding to comments, messages, and inquiries in a timely and on-brand manner, fostering positive sentiment and building loyalty. You will identify and nurture brand advocates, amplifying their voices and integrating their content into our social strategy. Furthermore, you will play a crucial role in identifying emerging trends, potential crises, and opportunities for engagement, providing real-time feedback to internal stakeholders.
• This role requires a proactive approach to community building, including developing and implementing engagement strategies that align with marketing campaigns and brand initiatives. You will contribute to the development of social media content calendars, ensuring community needs and interests are represented. You will also be responsible for tracking and reporting on key community engagement metrics, providing analysis and recommendations for improvement. Your work will directly contribute to enhancing brand perception, driving customer loyalty, and gathering valuable market intelligence.
• e.l.f. Beauty is more than just a cosmetics company; we are a movement dedicated to making the world a more beautiful place for every eye, lip, face, and paw. Our commitment to clean, cruelty-free beauty at an incredible value has been the cornerstone of our success since 2004. With a portfolio that now includes e.l.f. Cosmetics, e.l.f. SKIN, Well People, Keys Soulcare, Naturium, and rhode, we are a multi-brand powerhouse experiencing extraordinary growth, achieving $1 Billion in net sales in FY25 and holding the position of the #2 mass cosmetics brand in the US, while also being the fastest-growing among the top 5. Joining us means becoming part of a culture that values innovation, inclusivity, and a passion for beauty. We believe in empowering our team members with competitive compensation, comprehensive benefits, bonus eligibility, equity, flexible time off, year-round half-day Fridays, and a hybrid work environment, creating a truly unmatched employee experience.

🎯 Requirements

• Proven experience in social media management, community management, or a related digital marketing role, preferably within the beauty or consumer goods industry.
• Deep understanding of major social media platforms (Instagram, TikTok, Facebook, Twitter, etc.), their algorithms, best practices, and emerging trends.
• Excellent written and verbal communication skills, with a strong ability to adapt brand voice and tone for different platforms and audiences.
• Passion for the beauty industry and a strong awareness of current beauty trends, influencers, and cultural conversations.
• Ability to analyze data, track key performance indicators (KPIs), and translate insights into actionable strategies.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field, or equivalent practical experience.

🏖️ Benefits

• Competitive salary and bonus eligibility (200% of target over the last six fiscal years).
• Comprehensive health, dental, and vision insurance.
• Generous paid time off (PTO) and flexible time off policies.
• Equity opportunities as part of our total compensation philosophy.
• Year-round half-day Fridays to promote work-life balance.
• Hybrid work environment (3 days in office, 2 days at home) offering flexibility.

Skills & Technologies

Junior

Hybrid

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e.l.f. Beauty, Inc.

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About e.l.f. Beauty, Inc.

e.l.f. Beauty, Inc. is a California-based cosmetics and skin-care company that designs, markets and sells affordable beauty products under the e.l.f. Cosmetics, e.l.f. SKIN, W3LL PEOPLE and Keys Soulcare brands. Founded in 2004, it offers cruelty-free, vegan makeup, tools and skin-care items primarily through mass retail, e-commerce and direct-to-consumer channels in the United States and internationally. The company emphasizes value pricing, innovation and digital-first marketing to reach young, diverse consumers.

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