Associate Content Creator

📋 Description

• • Join Kraken, a mission-driven company at the forefront of the cryptocurrency revolution, and contribute to accelerating global crypto adoption and financial freedom. As an Associate Content Creator, you will be an integral part of the Product Growth team, a dynamic unit focused on how the world discovers, learns about, and engages with our innovative crypto products and brand.
• • This role is pivotal in shaping the user journey, combining creativity, data-driven insights, and cutting-edge technology to enhance global awareness, drive user acquisition, and foster retention. You will operate within a high-performing, startup-like environment, constantly testing, learning, and scaling effective strategies to communicate the immense value of Kraken's core offerings.
• • Your primary responsibility will be to craft compelling content across a diverse range of mediums and channels. This includes developing engaging short-form copy for social media and advertisements, producing insightful long-form articles for our blog and educational resources, scripting dynamic video content, and creating engaging audio narratives. These materials will be distributed across Kraken.com, various social platforms, email campaigns, and potentially in-app messaging.
• • A key aspect of your role will be to distill complex product value propositions into clear, concise, and persuasive messaging. You will translate technical features and financial benefits into language that resonates with our diverse client segments, motivating them to take action and deepen their engagement with Kraken's ecosystem.
• • Collaboration is at the heart of this position. You will work closely with cross-functional teams, including Product, Growth, Data, Design, Compliance, and Subject Matter Experts (SMEs) from across the organization. This collaborative effort is essential for supporting and optimizing product growth initiatives, ensuring that content aligns with product roadmaps and business objectives.
• • You will be expected to continuously refine and optimize all content deliverables. This iterative process will be guided by data-driven insights and performance learnings, ensuring that our content is not only creative but also highly effective in achieving its goals. An analytical mindset is crucial for understanding what resonates with our audience and how to improve engagement metrics.
• • The Product Growth team is dedicated to finding innovative ways to expand Kraken's brand presence, grow our user base, and increase the overall value users derive from our platform. You will play a direct role in driving discoverability through next-generation search and AI technologies, optimizing in-app visibility for key features, and executing effective cross-promotional campaigns.
• • This role offers a unique opportunity to contribute to the future of finance and digital assets. You will help shape how clients experience Kraken at every touchpoint, crafting content that educates, inspires, and drives meaningful engagement throughout the entire marketing funnel. By simplifying complex technical and financial concepts, you will empower both new and experienced users to navigate the crypto space with confidence.
• • You will be instrumental in developing content strategies that align with Kraken's mission to bring crypto to the world. This involves understanding the psychology, language, and specific needs of our diverse client segments, from institutional investors to crypto newcomers. Your ability to adapt your writing style and tone to suit different audiences and market segments will be critical to your success.
• • As a fully remote company with a global presence, you will be part of a diverse team of Krakenites spread across 70+ countries. This international perspective enriches our work and requires an understanding of global markets and diverse user needs. You will contribute to Kraken's reputation for industry-leading security, comprehensive crypto education, and world-class client support through your content.
• • Embrace the opportunity to work in a fast-paced, dynamic environment where accountability and follow-through are highly valued. You will manage multiple priorities and projects simultaneously, delivering high-quality work even when faced with shifting priorities. Your contributions will directly impact Kraken's growth and its mission to empower individuals with financial freedom through cryptocurrency.