Content Strategist (Remote Canada)

Directive Consulting LLC

Job Overview

Location

Essen, Australia

Job Type

Full-time

Full Job Description

📋 Description

• As a Content Strategist at Directive Consulting, you will play a pivotal role in driving measurable revenue growth for enterprise B2B clients by developing and executing data-informed content strategies aligned with the company’s proprietary Customer Generation methodology, directly impacting pipeline, SQLs, and long-term brand scalability in competitive SaaS and B2B markets.
• You will own end-to-end client strategy development and execution, including conducting deep-dive audits, setting NSM-aligned goals using Google Analytics, SEMRush, Ahrefs, and CRM data, crafting creative briefs rooted in competitor and audience insights, and continuously optimizing strategies through LTV:CAC modeling, Share of SERP analysis, and content production best practices to ensure clients exceed performance benchmarks.
• Your day-to-day will involve proactive project management using Asana to delegate tasks to internal specialists and client stakeholders, ensuring timely delivery of content campaigns while maintaining quality standards, collaborating with writers and designers, and partnering with Project Managers where applicable to track progress, manage dependencies, and communicate timelines transparently.
• You will serve as the primary client liaison, building trusted, consultative relationships through regular bi-weekly check-ins, monthly and quarterly reporting, and bi-annual business reviews, while proactively surfacing roadmaps, growth opportunities, and account changes via Slack and Zoom to internal leadership and clients alike.
• Directive Consulting is a remote-first, elite B2B performance marketing agency renowned for transforming marketing from a cost center into a revenue engine—where your strategic expertise will directly contribute to client retention (96% MRR), satisfaction (CSAT > 4.2), and expansion through upsells, cross-sells, and referrals, all while working alongside high-performing teammates who challenge the status quo and prioritize impact over activity.
• In this role, you will master the integration of SEO, content strategy, and revenue operations at scale, gain exposure to cutting-edge AI and automation applications in marketing, and develop leadership skills in client advisory, cross-functional coordination, and data-driven storytelling—positioning you as a trusted growth architect in the evolving B2B landscape.

🎯 Requirements

• Proven track record implementing SEO principles and content strategy, including keyword research, on-page optimization, and link building for B2B tech or SaaS clients
• Strong analytical skills with hands-on experience using Google Analytics, Google Search Console, SEMRush, Ahrefs, and Screaming Frog to interpret traffic, rankings, and technical SEO data
• Demonstrated agency experience with client-facing responsibilities, including managing enterprise accounts, leading strategy sessions, and owning end-to-end content campaign delivery
• Excellent communication and interpersonal abilities, comfortable presenting complex strategies to C-level stakeholders and building long-term relationships built on trust and transparency
• Proficiency in Asana for project management, including task delegation, timeline tracking, and cross-functional coordination with designers, writers, and internal specialists
• Genuine passion for digital marketing innovation, with active interest in leveraging AI and automation to enhance content performance and operational efficiency

🏖️ Benefits

• 100% employer-paid medical, dental, and vision plans for employees, with 50% contribution for dependents, plus disability and life insurance coverage
• Unlimited PTO with a 2-week minimum, paid company holidays, birthday off, and year-end recharge (Dec 24–Jan 1), plus paid parental leave
• Access to mental health support via Spring Health and Headspace membership, Gympass for physical wellness, and traditional/Roth 401(k) with 3% company match
• Annual tenure-based bonus that increases over time, plus an exclusive annual anniversary trip with peers and executive leadership
• Remote-first work environment with flexibility to work from anywhere in Canada, supported by reliable tech stipends and professional home office expectations
• Commitment to diversity, equity, and inclusion through People First values, ensuring equitable consideration regardless of race, gender, identity, or background

Skills & Technologies

Spring

Remote

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Directive Consulting LLC

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About Directive Consulting LLC

Directive is a performance marketing agency for software companies, blending search, paid media, and content strategy to accelerate pipeline growth. Founded in 2014 and headquartered in Irvine, California, the agency serves B2B SaaS clients across North America and Europe through data-driven programs that integrate SEO, PPC, and lifecycle marketing. Services include paid search, paid social, marketing automation, and revenue operations consulting, delivered by cross-functional teams focused on measurable pipeline and ARR impact rather than vanity metrics.

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