Associate Content Creator

📋 Description

• • Join Kraken, a mission-focused company at the forefront of the cryptocurrency revolution, and contribute to accelerating global adoption of digital assets. As an Associate Content Creator, you will be an integral part of the Product Growth team, a dynamic group dedicated to enhancing how the world discovers, learns about, and engages with our innovative crypto products and brand.
• • This role is perfect for a creative and analytical individual who thrives in a fast-paced, high-performing environment, akin to a startup within a larger organization. You will play a crucial role in testing, learning, and scaling effective strategies to communicate the immense value of Kraken's core offerings.
• • Your primary responsibility will be to craft compelling content across a diverse range of mediums and channels. This includes developing engaging short-form copy for social media and advertisements, producing insightful long-form articles for our blog and website, conceptualizing scripts for video content, and contributing to audio content initiatives. You will ensure that all content is optimized for platforms such as Kraken.com, various social media networks, and email marketing campaigns.
• • A key aspect of your role will be to distill complex product value propositions into clear, concise, and persuasive messaging. Your content will aim to educate potential and existing users, inspire them with the possibilities of crypto, and ultimately drive meaningful client action and engagement across the entire marketing funnel.
• • You will collaborate closely with a variety of internal teams, including Product, Growth, Data, Design, Compliance, and Subject Matter Experts (SMEs) from across the organization. This cross-functional teamwork is essential for supporting and optimizing product growth initiatives, ensuring that content aligns with product roadmaps, marketing strategies, and regulatory requirements.
• • A significant part of your contribution will involve the continuous refinement and optimization of your deliverables. You will leverage data-driven insights and performance learnings to iterate on content, ensuring it resonates with target audiences and achieves desired outcomes. This analytical approach to content creation is vital for maximizing impact and driving growth.
• • You will be instrumental in shaping the client experience across all touchpoints, ensuring a consistent and engaging brand voice. Whether it's introducing new users to the world of crypto or providing advanced insights for seasoned traders, your content will guide them through their journey with Kraken.
• • The Product Growth team operates at the cutting edge, exploring new frontiers in discoverability, from next-generation search engines and AI applications to optimizing in-app visibility and cross-promoting features. You will contribute to finding innovative ways to expand Kraken's brand reach, grow our user base, and enhance user value through strategic content creation.
• • This role offers a unique opportunity to be part of a fully remote company with a global presence, connecting with Krakenites in over 70 countries. You will contribute to Kraken's mission of bringing crypto to the world and empowering individuals with financial freedom and inclusion.
• • You will be expected to develop a deep understanding of the psychology, language, and specific needs of Kraken's diverse client segments, tailoring your communication style accordingly. This includes simplifying intricate technical or financial concepts into accessible language for both sophisticated and novice readers.
• • The role demands a high degree of organization and attention to detail, enabling you to effectively manage multiple priorities and projects simultaneously within a dynamic and fast-paced operational tempo. Your ability to maintain high standards of quality and follow-through, even amidst shifting priorities, will be critical to your success.
• • By creating content that educates, inspires, and motivates, you will directly contribute to Kraken's position as an industry leader in security, crypto education, and world-class client support, reinforcing the value of products like Kraken Pro, Desktop, Wallet, and Kraken Futures.