Associate Director - Global Head of Content Strategy & Publishing, Owned Editorial Channels

📋 Description

• • As the Associate Director, Global Head of Content Strategy & Publishing for Owned Editorial Channels at Spotify, you will be at the forefront of shaping how the world experiences Spotify's narrative. This pivotal role is designed for a visionary leader who understands that our story is one of continuous innovation and that the way we communicate it is paramount to our global success.
• • You will be instrumental in evolving Spotify's owned editorial ecosystem, transforming how audiences worldwide engage with the Spotify brand. This is an opportunity to redefine our presence across key platforms, treating each as a primary media property rather than a mere supporting asset.
• • Your strategic purview will encompass Spotify's global owned editorial and distribution strategy. This includes, but is not limited to, flagship platforms like 'For the Record,' our Substack presence, and our dynamic social media channels such as @SpotifyNews across LinkedIn, Instagram, X, and TikTok. You will also oversee executive social presence and explore emerging social- and community-driven formats.
• • The core philosophy of this role is to operate with a social-first, real-time approach. Content must be designed to meet audiences precisely where they are, delivering messages with exceptional clarity, boundless creativity, and unwavering credibility.
• • A profound understanding of the contemporary media landscape is non-negotiable. This includes a deep insight into audience content discovery habits, the algorithms and platform dynamics that reward native storytelling, and the transformative impact of Artificial Intelligence on content creation, distribution, and search strategies.
• • This position demands a unique fusion of skills: a strategic thinker, a meticulous editor, and a captivating on-camera storyteller. You will not only set the overarching vision and guide your team but also serve as a prominent, trustworthy on-camera voice for Spotify.
• • A key responsibility will be translating complex ideas and company narratives into compelling, social-first storytelling, particularly across video platforms. This requires an ability to distill intricate information into easily digestible and engaging content formats suitable for digital consumption.
• • Over time, this role may evolve to include external spokesperson duties, engaging in interviews, creating explainer content, and developing editorial franchises specifically tailored for digital audiences. This requires a confident and articulate presence, capable of representing Spotify externally.
• • You will forge strong partnerships with global and regional communications leaders. Your objective will be to embed owned editorial as an indispensable, foundational element within every communications strategy, ensuring a cohesive and impactful brand message.
• • You will act as a key internal resource and trusted counselor, advising on best practices for how brands can authentically and effectively show up in contemporary culture, leveraging owned channels to drive relevance and engagement.
• • Leading a small yet highly effective team of social strategists and editors is a core component of this role. You will foster a collaborative and high-performing environment, empowering your team to achieve ambitious goals.
• • Furthermore, you will collaborate closely with external agency partners, when necessary, to augment capabilities and ensure the highest quality of execution across all owned editorial initiatives.
• • This role is about building and nurturing Spotify's direct relationship with its audience, creating a consistent, engaging, and informative narrative that reinforces our brand identity and drives deeper connection.
• • You will be responsible for defining KPIs, analyzing performance data, and iterating on strategies to ensure continuous improvement and maximum impact of our owned editorial efforts.
• • The ideal candidate will possess a keen eye for detail, a passion for storytelling, and a proven ability to manage multiple projects simultaneously in a fast-paced, global environment.
• • Ultimately, you will be the architect of Spotify's owned editorial voice, ensuring it is distinct, authoritative, and resonates deeply with our diverse global audience.