Job Overview
Location
United States - Remote
Job Type
Full-time
Category
Marketing
Date Posted
May 17, 2026
Full Job Description
đź“‹ Description
- • Support the planning, execution, and optimization of Amgen’s U.S. commercial media strategy across Digital, Addressable, Video, TV, Search, and Point of Care channels for both HCP and DTC audiences.
- • Translate brand and business objectives into integrated media plans that align with enterprise goals and ensure consistent activation across all channels.
- • Manage day-to-day media operations including trafficking, tagging, tracking, and quality control to ensure accurate and timely campaign execution.
- • Serve as a media subject-matter expert at the brand or portfolio level, advising stakeholders on channel roles, audience strategy, investment mix, and customer journey orchestration.
- • Apply and enforce enterprise media platform standards such as DCM, Prisma, MediaTools, and compliance guidelines to maintain data integrity and operational consistency.
- • Partner with Analytics and Technology teams to design and implement measurement frameworks, tagging standards, and tracking methodologies that enable performance reporting and optimization.
- • Manage brand-level agency relationships, setting clear expectations for execution quality, measurement rigor, and operational discipline across planning, buying, and reporting.
- • Coordinate with media platform partners to stay current on platform capabilities, policy updates, and compliance requirements specific to pharmaceutical marketing.
- • Collaborate cross-functionally with Brand, Medical, Corporate Communications, Legal, Technology, and Analytics teams to ensure compliant and effective media execution.
- • Identify, pilot, and evaluate test-and-learn initiatives including new channels, platforms, data solutions, or activation models to drive innovation and scalability.
- • Analyze campaign performance data and pilot results to provide actionable recommendations for enterprise-level scaling and continuous improvement.
- • Ensure all media activities comply with regulatory, privacy, and security requirements, escalating any potential risks or violations promptly.
- • Travel up to 20% domestically annually to engage with agency partners and visit Amgen headquarters in Thousand Oaks.
- • Drive continuous improvement by incorporating learnings from campaign performance, industry best practices, and evolving media technologies into future strategies.
- • Communicate complex media strategies and performance insights clearly to senior leadership and cross-functional stakeholders to influence decision-making.
- • Lead and influence internal and external teams with a focus on collaboration, accountability, and operational excellence.
- • Maintain a deep understanding of the pharmaceutical media landscape, including channel-specific nuances in HCP and DTC environments.
🎯 Requirements
- • Bachelor’s degree and 7 years of media and/or marketing experience OR Master’s degree and 5 years OR Doctorate degree and 3 years OR Associate’s degree and 12 years OR High school diploma/GED and 14 years
- • 7+ years of experience in paid media/marketing with focus on planning, buying, execution, and measurement
- • Expertise in media targeting and segmentation for both consumer and HCP audiences, omnichannel journey planning, and media measurement optimization
- • Experience managing agency relationships and leading cross-functional teams in a regulated environment
- • Strong analytical skills with proven ability to derive insights from performance data to drive action and improve brand impact
- • Demonstrated ability to navigate complex regulatory, privacy, and compliance requirements in pharmaceutical marketing
🏖️ Benefits
- • Comprehensive employee benefits package including medical, dental, and vision coverage
- • Retirement and Savings Plan with generous company contributions
- • Discretionary annual bonus program or sales-based incentive plan for field representatives
- • Stock-based long-term incentives
- • Award-winning time-off plans
- • Flexible work models where applicable
Skills & Technologies
About Amgen Inc.
Amgen Inc. is a global biotechnology company headquartered in Thousand Oaks, California. Founded in 1980, it discovers, develops, manufactures, and delivers human therapeutics targeting cancer, kidney disease, rheumatoid arthritis, bone disease, and other serious illnesses. Using advanced recombinant DNA and molecular biology techniques, Amgen produces biologic medicines such as Neulasta, Enbrel, and Prolia. The company operates R&D, manufacturing, and distribution facilities worldwide, investing heavily in genomic research to identify novel drug targets. Amgen also partners with academic institutions and smaller biotechs to expand its pipeline, aiming to transform breakthrough science into therapies that significantly improve patients’ lives.
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