Job Overview
Location
United States - Remote
Job Type
Full-time
Category
Marketing
Date Posted
May 17, 2026
Full Job Description
đź“‹ Description
- • Support the planning, execution, and optimization of Amgen’s U.S. commercial media strategy across Digital, Addressable, Video, TV, Search, and Point of Care channels for both HCP and DTC audiences.
- • Translate brand and business objectives into integrated media plans that align with enterprise objectives and customer journey mapping.
- • Manage day-to-day media activation and operations, including trafficking, tagging, tracking, and quality control to ensure accurate and timely campaign execution.
- • Apply and enforce enterprise media platform and operational standards such as DCM, Prisma, MediaTools, and associated guidelines to maintain consistency, compliance, and data integrity.
- • Partner with Analytics and Technology teams to implement measurement frameworks, tagging standards, and tracking methodologies that enable performance reporting and optimization at the brand level.
- • Serve as a media subject-matter expert at the brand or portfolio level, advising stakeholders on channel roles, audience strategy, investment mix, and optimization across the customer journey.
- • Manage brand-level agency relationships, setting clear expectations for execution quality, measurement rigor, and operational discipline across planning, buying, and reporting.
- • Coordinate with media platform partners to stay informed on platform capabilities, policy updates, and compliance considerations specific to pharmaceutical marketing.
- • Enable cross-functional collaboration with Brand, Medical, Corporate Communications, Legal, Technology, and Analytics teams to ensure compliant and effective media execution.
- • Identify, pilot, and evaluate test-and-learn initiatives including new channels, platforms, data solutions, or activation models to advance Amgen’s media capabilities.
- • Analyze pilot results and campaign performance insights to provide recommendations for enterprise-level scaling decisions.
- • Drive continuous improvement by applying learnings from campaign data, emerging media best practices, and operational feedback.
- • Ensure all media activities comply with regulatory, privacy, and security requirements, escalating risks or issues to appropriate stakeholders.
- • Travel up to 20% domestically annually to visit agency partners and Amgen headquarters in Thousand Oaks.
🎯 Requirements
- • Doctorate degree and 3 years of media and/or marketing experience OR Master’s degree and 5 years of media and/or marketing experience OR Bachelor’s degree and 7 years of media and/or marketing experience OR Associate’s degree and 12 years of media and/or marketing experience OR High school diploma / GED and 14 years of media and/or marketing experience
- • 7+ years of experience in paid media/marketing with a focus on planning, buying, execution, and measurement
- • Expertise in media targeting and segmentation (consumer and HCP), multi-channel media plan development, omnichannel orchestration, media measurement and optimization, and agency leadership
- • Strong analytical skills with ability to uncover insights from performance tracking to drive actionable brand impact
- • Experience leading internal and external teams
- • Proficiency in media planning and delivery for both traditional/linear/TV and digital channels and platforms
🏖️ Benefits
- • Comprehensive employee benefits package including Retirement and Savings Plan with generous company contributions, group medical, dental, and vision coverage, life and disability insurance, and flexible spending accounts
- • Discretionary annual bonus program or sales-based incentive plan for field representatives
- • Stock-based long-term incentives
- • Award-winning time-off plans
- • Flexible work models where possible
Skills & Technologies
See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.
About Amgen Inc.
Amgen Inc. is a global biotechnology company headquartered in Thousand Oaks, California. Founded in 1980, it discovers, develops, manufactures, and delivers human therapeutics targeting cancer, kidney disease, rheumatoid arthritis, bone disease, and other serious illnesses. Using advanced recombinant DNA and molecular biology techniques, Amgen produces biologic medicines such as Neulasta, Enbrel, and Prolia. The company operates R&D, manufacturing, and distribution facilities worldwide, investing heavily in genomic research to identify novel drug targets. Amgen also partners with academic institutions and smaller biotechs to expand its pipeline, aiming to transform breakthrough science into therapies that significantly improve patients’ lives.
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