Job Overview
Location
Remote - Canada
Job Type
Full-time
Category
Marketing
Date Posted
April 22, 2026
Full Job Description
đź“‹ Description
- • As an Associate Director of Paid Media at Directive Consulting, you will play a pivotal role in driving client success and company profitability by leading paid media strategies for SaaS and tech clients, directly impacting the P&L through goal setting, performance accountability, and team leadership.
- • You will set client engagement goals, enforce best practices in LTV:CAC modeling, Customer Generation, Share of SERP, and Functional Content, break down approval barriers by supporting strategists, and foster a culture of accountability through clear communication, structured cadences, and proactive team empowerment.
- • Directive Consulting is a performance marketing agency specializing in B2B SaaS and tech clients, known for its Customer Generation methodology that prioritizes SQLs and revenue over vanity metrics, offering a remote-first culture with access to offices in Irvine, CA, and a commitment to innovation, analytics, and people-first values.
- • In this role, you will develop leadership expertise in performance marketing, deepen your strategic impact on client retention and revenue growth, and gain experience in cross-functional leadership, AI-enhanced marketing trends, and high-stakes account management within a fast-growing, results-driven agency.
🎯 Requirements
- • Proven experience in paid media strategy and execution, particularly in B2B SaaS or tech industries, with a track record of driving SQLs and customer acquisition.
- • Demonstrated ability to set and achieve aggressive performance goals, including NSM attainment, CSAT scores above 4.2, and bookings targets of $150k per half-year.
- • Strong leadership skills with experience in team empowerment, accountability building, and breaking down operational barriers to strategy execution.
- • Proficiency in LTV:CAC modeling, Share of SERP analysis, and functional content frameworks as part of Directive’s Customer Generation methodology.
- • Familiarity with AI and automation trends in marketing and operations, with a proactive mindset toward learning and applying emerging technologies.
- • Reliable internet access, professional home office setup, and ability to remain stationary for extended periods while engaging in virtual collaboration via Zoom and Slack.
🏖️ Benefits
- • Competitive base salary with performance-based bonus eligibility and annual bonus that scales with tenure.
- • Comprehensive health coverage including 100% employer-paid medical, dental, vision, disability, and life insurance for employees, plus 50% employer contribution for dependents.
- • Mental and wellness support via access to certified therapists through Spring Health and Headspace membership.
- • Physical wellness benefits including Gympass subscription.
- • Generous time off: unlimited PTO (2-week minimum), paid company holidays, birthday off, year-end recharge (Dec 24–Jan 1), and paid parental leave.
- • Financial wellness: traditional and Roth 401(k) with 3% company match.
- • Unique perk: annual anniversary trip to Newport Beach, CA with peers and executive leadership.
Skills & Technologies
About Directive Consulting LLC
Directive is a performance marketing agency for software companies, blending search, paid media, and content strategy to accelerate pipeline growth. Founded in 2014 and headquartered in Irvine, California, the agency serves B2B SaaS clients across North America and Europe through data-driven programs that integrate SEO, PPC, and lifecycle marketing. Services include paid search, paid social, marketing automation, and revenue operations consulting, delivered by cross-functional teams focused on measurable pipeline and ARR impact rather than vanity metrics.
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