Job Overview
Location
Remote - Canada
Job Type
Full-time
Category
Marketing
Date Posted
April 22, 2026
Full Job Description
đź“‹ Description
- • As an Associate Director, Paid Search & Social at Directive Consulting, you will play a pivotal role in driving client success and business growth by leading paid media strategies for SaaS and tech clients, directly impacting client retention, employee retention, and company profitability through goal setting, best practice enforcement, and barrier removal.
- • Day to day, you will set client engagement goals, ensure adherence to best practices in LTV:CAC modeling, Customer Generation, Share of SERP, and Functional Content, identify and resolve approval roadblocks with strategists, and build team accountability through clear communication, structured cadence, and proactive support to empower high performance.
- • Directive Consulting is a performance marketing agency specializing in SaaS and tech clients, known for its Customer Generation methodology that prioritizes SQLs and customers over traditional metrics, offering services across Paid Media, SEO, Performance Creative, Video, Revenue Operations, and Strategy to help clients consistently hit SQL targets.
- • In this role, you will develop leadership expertise in paid media strategy, deepen your analytical and storytelling abilities in B2B tech marketing, stay ahead of industry trends including AI and automation, and contribute directly to NSM attainment, CSAT scores above 4.2, and $150k in bookings per half-year across your pod.
🎯 Requirements
- • Proven experience in paid search and social media strategy, particularly within B2B SaaS or tech industries
- • Demonstrated ability to set and achieve client goals, including NSM attainment and bookings targets
- • Strong analytical skills with expertise in LTV:CAC modeling, Share of SERP, and performance metrics
- • Leadership experience in guiding teams, removing roadblocks, and fostering accountability without micromanaging
- • Excellent communication and collaboration skills for client and internal team alignment
- • Commitment to staying current with industry trends, including AI and automation in marketing
🏖️ Benefits
- • Competitive base salary with performance-based bonus eligibility
- • Comprehensive medical, dental, vision, disability, and life insurance (100% employer-paid for employee, 50% for dependents)
- • Mental health support via Spring Health and Headspace membership
- • Physical wellness benefits including Gympass
- • Generous time off: Unlimited PTO (2-week minimum), paid company holidays, birthday off, end-of-year recharge, and paid parental leave
- • Financial benefits: Traditional and Roth 401(k) with 3% company match
- • Annual anniversary trip to Newport Beach, CA with peers and executive leadership
- • Remote-first work environment with flexibility to work from anywhere in Canada
Skills & Technologies
About Directive Consulting LLC
Directive is a performance marketing agency for software companies, blending search, paid media, and content strategy to accelerate pipeline growth. Founded in 2014 and headquartered in Irvine, California, the agency serves B2B SaaS clients across North America and Europe through data-driven programs that integrate SEO, PPC, and lifecycle marketing. Services include paid search, paid social, marketing automation, and revenue operations consulting, delivered by cross-functional teams focused on measurable pipeline and ARR impact rather than vanity metrics.
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