Job Overview
Location
Hong Kong
Job Type
Full-time
Category
Data Science
Date Posted
May 25, 2026
Full Job Description
đź“‹ Description
- • Lead the organic growth strategy with accountability for business outcomes including unpaid traffic, product page visits, application click-outs, and assisted revenue contribution.
- • Collaborate with the SEO Specialist to develop and execute MoneyHero Hong Kong’s SEO roadmap covering technical SEO, content SEO, keyword strategy, internal linking, site architecture, schema markup, content refresh, and competitor gap analysis.
- • Build a future-ready content strategy for AI Overviews (AIO), Generative Engine Optimization (GEO), and AI-powered search visibility, ensuring content is structured to be discoverable, quotable, and trusted by AI-driven answer engines.
- • Identify, evaluate, and implement content opportunities, partnerships, and initiatives aligned with strategic business objectives.
- • Drive MoneyHero Hong Kong’s social media and community growth strategy across Instagram, Threads, Facebook, YouTube Shorts, LinkedIn, and emerging social discovery channels.
- • Develop a social content strategy that builds MoneyHero’s authority, relatability, and trust in personal finance while supporting business objectives across product verticals.
- • Monitor market developments and competitive landscape to position MoneyHero as the market leader; conduct competitor and keyword gap analysis to expand organic demand capture in key verticals.
- • Ensure all content maintains brand consistency in style, quality, and tone across online, social media, email, and video channels, balancing SEO optimization with consumer value.
- • Establish editorial, SEO, and social best practices including content briefs, keyword and search intent mapping, social hooks, short-form video scripts, community engagement guidelines, E-E-A-T standards, AI search readiness, content QA, and performance reporting.
- • Partner with Business Development Managers to create creative content angles and briefs for advertorials and commercially sponsored content.
- • Maintain deep understanding of financial products and consumer needs to craft content that empowers users to make informed financial decisions.
- • Adapt quickly to a fast-paced startup environment, translating complex financial information into clear, customer-friendly language.
- • Demonstrate ownership and proactive problem-solving in managing large-scale content initiatives and competing priorities.
- • Stay current with evolving content trends, algorithm changes, and platform updates to maintain competitive advantage in digital discovery.
- • Apply data-driven insights to optimize content performance and align content strategy with measurable commercial outcomes.
🎯 Requirements
- • Bachelor’s degree in Marketing, Journalism, Public Relations or related communications field
- • 5+ years of experience delivering multichannel content creation with proven success in driving traffic to a financial website
- • Outstanding command of English and Cantonese languages
- • Proven experience developing content or social strategies that drive measurable traffic, leads, conversions, community growth, or commercial outcomes
- • Strong understanding of SEO principles including keyword research, search intent, content architecture, internal linking, technical SEO basics, schema, content refresh, and competitor analysis
- • Knowledge of AIO, GEO, AEO, AI search visibility, structured content, and answer-led content strategy
🏖️ Benefits
- • Annual leave, birthday leave, tenure leave, and international remote work leave
- • Five-day work week with hybrid work arrangement
- • Professional training, career advancement, and internal mobility opportunities
- • Competitive benefits including insurance and a mental wellness program
Skills & Technologies
Junior
Remote
Degree Required
About MoneyHero Group Limited
Hong Kong-headquartered personal finance comparison platform operating in Greater Southeast Asia. Provides credit cards, loans, insurance and broadband price-comparison services through digital marketplaces in Hong Kong, Singapore, Taiwan, the Philippines and Malaysia. Generates revenue from referral commissions paid by financial institutions and telecom providers when consumers apply through its websites and apps. Offers data-driven marketing and lead-generation tools to partners. Listed on NASDAQ under ticker MNY. Founded in 2014, employs over 400 staff across regional offices.
Get more remote jobs like this
Subscribe to the weekly newsletter for similar remote roles and curated hiring updates.
Newsletter
Weekly remote jobs and featured talent.
No spam. Only curated remote roles and product updates. You can unsubscribe anytime.
Similar Opportunities
Inizio Medical
United States - Remote
Full-time
Expires Jun 29, 2026
Python
Azure
Data Science
+3 more
1 month ago
Expires soon
Prominence Advisors LLC
United States
Full-time
Expires Jun 9, 2026 (Soon)
Python
AWS
Azure
+6 more
2 months ago
NextGen Healthcare, Inc.
Work From Anywhere-India
Full-time
Expires Jul 6, 2026
Python
JavaScript
AWS
+4 more
1 month ago