B2B Marketing Executive

WGSN Limited

Job Overview

Location

London, UK

Job Type

Full-time

Full Job Description

📋 Description

• Plan, coordinate, and execute multi-channel B2B marketing campaigns targeting prospect accounts and existing clients across fashion, beauty, consumer tech, interiors, and lifestyle sectors.
• Create and maintain detailed campaign trackers, timelines, and calendars to ensure timely delivery of marketing activities with high accuracy and consistency.
• Support the full lifecycle of prospect marketing efforts, including nurture journeys and stage transitions such as pending, MQL, and SAL.
• Assist in copywriting and development of campaign assets to drive engagement and conversions across digital and offline channels.
• Provide end-to-end logistical and administrative support for in-person and virtual events, including webinars and LinkedIn Live sessions, covering venue research, supplier coordination, purchase orders, and material production (e.g., name badges, printed collateral).
• Maintain campaign reporting frameworks and track key performance indicators to measure effectiveness, customer engagement, and ROI.
• Produce regular performance reports based on data analysis from marketing activities and client interactions.
• Execute digital marketing tasks including building and deploying email campaigns and landing pages using Marketo and Salesforce platforms.
• Manage data uploads, system updates, and ensure best practices are followed across all digital marketing touchpoints.
• Handle marketing operations tasks such as raising purchase orders, setting up vendors in internal systems, and maintaining accurate finance and campaign trackers.
• Collaborate cross-functionally with sales, product, and external partners to align marketing initiatives with business objectives and client needs.
• Support marketing activities tailored to diverse business areas and client segments, ensuring relevance and precision in messaging and execution.
• Utilize strong Excel and Google Sheets skills for data tracking, reporting, and operational administration.
• Demonstrate an analytical mindset by interpreting campaign data to inform future marketing decisions and optimize performance.
• Maintain meticulous attention to detail across all administrative, operational, and creative deliverables in a fast-paced, deadline-driven environment.
• Contribute to the global marketing team’s mission of elevating the WGSN brand through data-driven, strategically aligned campaigns.

🎯 Requirements

• Previous experience in a marketing role within a B2B or trend-driven industry (e.g., insights, media, SaaS, fashion, or retail)
• Strong organisational skills with the ability to manage multiple projects and deadlines simultaneously
• Hands-on experience with CRM and marketing automation platforms (e.g., Salesforce, Marketo) and advanced Excel/Google Sheets skills
• Experience supporting the planning and execution of multi-channel marketing campaigns and event logistics

🏖️ Benefits

• Opportunity to work within a global, cross-functional marketing team spanning APAC, EMEA, LATAM, and NAM
• Fast-paced, exciting career environment with growth and development opportunities
• Exposure to trend forecasting, consumer insights, and data-driven marketing in leading industries (fashion, beauty, tech, interiors)
• Office-based role in WGSN’s London headquarters with collaborative, creative team culture

Skills & Technologies

Onsite

Degree Required

Ready to Apply?

Apply Externally

You will be redirected to an external site to apply.

WGSN Limited

Visit Website

About WGSN Limited

WGSN Limited operates a global trend-forecasting and analytics platform serving fashion, consumer-goods and creative industries. The company supplies data-driven insights on consumer behaviour, colour, materials, design and retail strategy through subscription services, advisory projects and events. Founded in 1998 in the United Kingdom, it maintains offices across Europe, North America and Asia and is a subsidiary of Ascential plc.

View Company Profile

Get more remote jobs like this

Subscribe to the weekly newsletter for similar remote roles and curated hiring updates.

Weekly remote jobs and featured talent.

No spam. Only curated remote roles and product updates. You can unsubscribe anytime.