B2B Marketing Lead, APAC

OpenAI, Inc.

Job Overview

Location

Singapore

Job Type

Full-time

Full Job Description

📋 Description

• Lead the development and execution of OpenAI’s APAC B2B marketing strategy aligned with global priorities and regional go-to-market objectives.
• Drive full-funnel B2B marketing programs across field marketing, content, customer marketing, events, and partner marketing across the Asia-Pacific region.
• Partner closely with GTM, Partnerships, Product Marketing, Communications, and Global Affairs teams to deliver integrated programs that support enterprise adoption and pipeline growth.
• Translate global B2B narratives and product launches into regionally relevant, market-specific execution across priority APAC markets including India, Korea, Japan, ANZ, and Southeast Asia.
• Establish and maintain regional marketing operating rhythms including planning cycles, agency management, budget oversight, performance measurement, and reporting.
• Act as the regional voice for APAC B2B marketing by bringing market insights, customer perspectives, and local cultural nuances into global strategy discussions.
• Build and scale foundational B2B marketing capabilities within the APAC region with a focus on future team growth and specialization.
• Work directly with sales-led GTM teams to align marketing initiatives with enterprise and partner-led growth motions.
• Navigate complex stakeholder environments across diverse APAC markets, ensuring marketing efforts reflect local buying dynamics, regulatory frameworks, and trust-building requirements.
• Manage regional marketing vendors, agencies, and partners to ensure consistent brand execution and measurable outcomes.
• Measure and report on the effectiveness of B2B marketing programs using performance metrics tied to revenue and pipeline goals.
• Ensure all marketing activities uphold OpenAI’s mission of ensuring general-purpose AI benefits all of humanity, with attention to safety, ethics, and inclusivity.
• Collaborate across functions to maintain alignment between marketing messaging, product positioning, and corporate communications in APAC markets.
• Adapt global campaigns to reflect regional business norms, language preferences, and enterprise decision-making structures unique to each APAC market.

🎯 Requirements

• 10+ years of experience in B2B or integrated marketing, ideally within technology, platforms, or high-growth environments.
• Proven track record of building and executing B2B marketing programs that support enterprise or partner-led GTM motions across multiple markets or regions.
• Strong understanding of APAC enterprise buying dynamics, including the role of trust, regulation, partners, and local proof points.
• Demonstrated ability to operate at both strategic and executional levels in fast-moving, ambiguous environments.
• Experience working closely with Sales, GTM, Partnerships, Product Marketing, and Communications teams in a matrixed organization.
• Excellent communicator and collaborator with strong stakeholder management and influence skills across cultures and geographies.

🏖️ Benefits

• Opportunity to shape the future of AI through high-impact marketing initiatives at a global leader in artificial intelligence.
• Collaborative environment with cross-functional teams including Product, Engineering, and Global Affairs.
• Exposure to cutting-edge AI technologies and enterprise adoption challenges in rapidly evolving APAC markets.
• Competitive compensation and benefits package aligned with global standards at OpenAI.
• Professional growth opportunities in a scaling regional marketing function with potential for team expansion.
• Alignment with a mission-driven organization focused on ensuring AI benefits all of humanity.

Skills & Technologies

Senior

Onsite

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OpenAI, Inc.

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About OpenAI, Inc.

OpenAI is a San Francisco-based artificial intelligence research and deployment company founded in 2015. It develops large-scale AI models such as GPT, DALL-E, and Codex, providing cloud APIs and consumer applications like ChatGPT. Originally established as a non-profit, it later created a capped-profit subsidiary to attract capital while maintaining its mission to ensure artificial general intelligence benefits all of humanity.

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