B2B Marketing Lead, Korea

OpenAI, Inc.

Job Overview

Location

Seoul, South Korea

Job Type

Full-time

Full Job Description

📋 Description

• Lead the development and execution of Korea-specific B2B marketing plans aligned with global priorities, regional marketing support, and Korea Country/GTM objectives.
• Drive full-funnel B2B marketing programs including local customer events, field marketing, content creation, customer marketing, developer marketing, and partner marketing.
• Partner closely with Korea Country/GTM teams, Partnerships, Product Marketing, Communications, Events, regional marketing, and external agencies to deliver integrated campaigns that drive enterprise adoption and pipeline growth.
• Translate global B2B narratives and product launches into Korea-relevant campaigns, localized content, customer proof points, and sales enablement materials tailored to Korean enterprise buyers.
• Establish and maintain Korea marketing operating rhythms including planning cycles, event execution, agency and vendor management, budget oversight, performance measurement, and reporting.
• Serve as the primary Korea voice for B2B marketing, providing market insights, customer perspectives, and local cultural nuance to inform regional and global marketing strategy.
• Build and scale foundational B2B marketing capabilities in Korea while leveraging regional resources for shared assets, tools, and scalable execution practices.
• Manage local customer events, field marketing programs, and demand generation initiatives targeting enterprise, developer-adjacent, and partner-led audiences in Korea.
• Collaborate with Sales and GTM teams to align marketing activities with sales cycles, pipeline targets, and customer acquisition goals in the Korean market.
• Monitor and analyze the effectiveness of B2B marketing initiatives using local performance metrics and adapt strategies based on market feedback and data.
• Maintain strong relationships with external marketing partners, agencies, and vendors to ensure high-quality, on-time delivery of marketing programs.
• Ensure all marketing activities reflect OpenAI’s commitment to safety, responsible AI deployment, and human-centered values in the Korean context.
• Act as a bridge between global marketing strategy and local market execution, ensuring alignment with both corporate messaging and Korea-specific business dynamics.
• Proactively identify opportunities to strengthen enterprise trust, regulatory compliance, and customer validation in Korea’s highly nuanced B2B environment.
• Support the growth of OpenAI’s presence among Korean enterprise customers, developers, and technology partners through targeted, high-impact marketing initiatives.

🎯 Requirements

• 10+ years of marketing experience, including 5+ years in B2B marketing within technology, platforms, or high-growth environments
• Proven track record of building and executing B2B marketing programs supporting enterprise, developer, or partner-led GTM motions in Korea or similarly complex markets
• Strong understanding of Korea enterprise buying dynamics, including trust, regulation, partner ecosystems, executive relationships, and local proof points
• Native Korean and business-level English proficiency with demonstrated stakeholder management and influence skills across local, regional, and global teams
• Experience working closely with Sales, GTM, Partnerships, Product Marketing, Communications, Events, and external partners in a matrixed organization
• Demonstrated ability to operate at both strategic and executional levels in fast-moving, ambiguous environments

🏖️ Benefits

• Opportunity to shape how AI is adopted by Korean enterprises, developers, and partners
• Work at the intersection of cutting-edge technology, business strategy, and societal impact
• Collaborate with global teams at OpenAI, a leader in AI research and deployment
• Access to regional marketing support, scalable assets, and operational frameworks
• Exposure to high-impact, mission-driven projects aligned with ensuring AGI benefits all of humanity
• Culture that values diversity of perspectives, voices, and experiences

Skills & Technologies

Senior

Onsite

Ready to Apply?

Apply Externally

You will be redirected to an external site to apply.

AI Job Fit Analysis

Pro

See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.

OpenAI, Inc.

Visit Website

About OpenAI, Inc.

OpenAI is a San Francisco-based artificial intelligence research and deployment company founded in 2015. It develops large-scale AI models such as GPT, DALL-E, and Codex, providing cloud APIs and consumer applications like ChatGPT. Originally established as a non-profit, it later created a capped-profit subsidiary to attract capital while maintaining its mission to ensure artificial general intelligence benefits all of humanity.

View Company Profile

Get more remote jobs like this

Subscribe to the weekly newsletter for similar remote roles and curated hiring updates.

Weekly remote jobs and featured talent.

No spam. Only curated remote roles and product updates. You can unsubscribe anytime.