B2B Product Marketing

ElevenLabs Inc.

Job Overview

Location

United States

Job Type

Full-time

Full Job Description

📋 Description

• Own end-to-end product marketing and demand generation for ElevenProductions, the premium audio services arm of ElevenLabs, serving enterprise clients in gaming, media, publishing, and wellness.
• Position and package service lines—including human-in-the-loop localization, audiobook production, custom brand voice creation, and audio engineering—for enterprise buyers, translating complex technical workflows like voice cloning and dubbing pipelines into clear, compelling value propositions.
• Launch new service capabilities as ElevenProductions expands into additional languages and audio formats, defining go-to-market strategies from concept to execution.
• Create high-impact marketing collateral such as sales decks, case studies, battle cards, one-pagers, and landing pages that enable the sales team to close enterprise deals.
• Develop and execute demand generation strategies including targeted outbound sequences, account-based marketing campaigns, event strategy, and collaboration with performance marketing on paid media initiatives.
• Identify and prioritize target accounts and verticals where ElevenProductions can win, building detailed buyer personas and account lists based on industry needs and pain points.
• Work cross-functionally with the Productions team, sales, and broader marketing organization to align messaging, product roadmap, and customer insights.
• Define the growth playbook from scratch for a green-field business unit, establishing processes for lead generation, customer acquisition, and market expansion.
• Leverage AI-first principles across all marketing activities to optimize workflows, improve content quality, and accelerate time-to-market for campaigns and collateral.
• Operate autonomously with high ownership, prioritizing impact over titles and taking initiative without waiting for direction.
• Maintain the highest standards of quality and precision in all deliverables, aligning with ElevenLabs’ commitment to excellence mirroring the quality of its AI models.
• Engage with global enterprise clients across US and European markets, ensuring messaging and timing align with regional business practices and time zones.
• Contribute to the company’s culture of rapid experimentation, lean operations, and minimal bureaucracy by iterating quickly on marketing strategies based on data and feedback.
• Participate in annual company offsites and utilize the annual discretionary stipend for social travel to connect with global colleagues.
• Utilize the monthly co-working stipend if not located near one of ElevenLabs’ main hubs in London, New York, San Francisco, or Warsaw.

🎯 Requirements

• Experience marketing managed services, professional services, or complex B2B products to enterprise buyers in media, entertainment, gaming, publishing, or adjacent industries.
• Proven ability to translate deeply technical workflows (e.g., dubbing pipelines, voice cloning, audio engineering) into clear value propositions for non-technical decision makers.
• Demonstrated success launching products or services and creating enterprise-grade marketing collateral (sales decks, case studies, battle cards, landing pages).
• Hands-on experience owning demand generation: building target account lists, developing outbound sequences, identifying relevant events, and collaborating with performance marketing on paid campaigns.
• Ability to work autonomously from day one, prioritizing learning and contribution over ego or hierarchy.
• Comfort operating across US and European time zones with a strong understanding of enterprise buyer behavior in both regions.

🏖️ Benefits

• Annual discretionary stipend for professional development and learning.
• Annual discretionary stipend for social travel to meet colleagues worldwide.
• Annual company offsite in a new international location (past locations include Croatia and Italy).
• Monthly co-working stipend for employees not located near main hubs.
• Remote-first flexibility with ability to work from anywhere in the US or Europe.
• Opportunity to work on a high-growth, AI-driven business unit with global enterprise clients.

Skills & Technologies

Remote

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ElevenLabs Inc.

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About ElevenLabs Inc.

ElevenLabs is a New York-based AI research company developing text-to-speech, voice cloning, and dubbing technologies. Founded in 2022 by Piotr Dąbkowski and Mati Staniszewski, it offers platforms for generating realistic, multilingual synthetic voices and tools for content creators, publishers, and enterprises to localize audio and video at scale.

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