Brand Design Lead

📋 Description

• • Standard Bots, America's pioneering industrial robot company, is on a mission to democratize automation by building the world's most accessible robotics platform. We aim to infuse AI-native intelligence into manufacturing and beyond, significantly amplifying human productivity and paving the way for a more abundant future. To amplify our brand's visual narrative and ensure a consistent, compelling presence across all customer touchpoints, we are seeking a highly skilled and motivated Brand Design Lead.
• • This pivotal role is designed for a designer who thrives in a dynamic environment, possesses an exceptional eye for detail, and takes immense pride in crafting visually stunning and impactful creative assets. You will be the central, hands-on design resource for our marketing team, responsible for the end-to-end visual execution of our brand. Your expertise will span a diverse range of formats and media, from tangible print collateral and large-scale trade show exhibits to dynamic digital content, engaging video snippets, and polished web interfaces.
• • As the Brand Design Lead, you will be instrumental in shaping and maintaining the visual standards that define Standard Bots' identity. You will own the comprehensive design and production lifecycle for a wide array of marketing materials. This includes, but is not limited to, designing impactful event and trade show collateral that captures attention, creating sophisticated print brochures and persuasive sales decks, developing engaging web pages and eye-catching blog graphics, crafting shareable social media assets and effective email designs, and conceptualizing and producing branded merchandise (swag).
• • Your responsibilities will extend into the realm of video content creation. You will perform lightweight video editing, transforming raw footage into polished, social-media-ready assets. This involves clipping and sequencing footage, adding essential on-screen text, incorporating subtle motion graphics to enhance visual appeal, and integrating audio narration and music to create a cohesive narrative. Furthermore, you will expertly retouch and adapt photography, ensuring it aligns with brand aesthetics. This includes tasks such as color correction, applying graphic overlays, and strategically cropping images for optimal presentation across various formats and aspect ratios.
• • A significant aspect of this role involves designing responsive User Interface (UI) and User Experience (UX) elements within Figma. You will collaborate closely with our development team, ensuring seamless implementation of your designs in Webflow. A key part of your mandate will be to uphold and actively evolve the brand's visual guidelines, working in close partnership with key stakeholders across different departments to ensure brand consistency and integrity.
• • This position demands exceptional project management skills. You will be expected to manage multiple concurrent projects, each with its own unique set of timelines, deliverables, and stakeholders. The ability to prioritize effectively, communicate progress clearly, and adapt to shifting priorities is crucial for success in this fast-paced environment.
• • We are looking for a seasoned professional with 5-8 years of relevant design experience. Ideally, this experience would include in-house roles at a prominent brand or agency work focused on brand and marketing execution. You should be a versatile generalist, demonstrating proven proficiency across digital content creation, web UX/UI design, print production, and video editing. The capacity to fluidly transition between these different design disciplines without compromising quality or speed is essential.
• • A passion for data-driven design is highly valued. We encourage a love for conversion rate optimization (CRO) and A/B testing, applying these principles to enhance the effectiveness of marketing materials. A keen, discerning eye for typography, layout composition, and overall visual consistency is paramount. Proficiency in our core design toolkit is a must: Adobe Creative Suite, Figma, and Webflow. The ability to work autonomously, taking a design brief from initial concept through to final asset delivery with minimal supervision, is a key requirement.
• • Bonus qualifications include experience designing for industrial, hardware, or B2B technology brands, which would provide immediate context and value. Comfort and proven success working within a fast-paced startup environment, where priorities can evolve rapidly, is also a significant advantage. Familiarity with the unique demands of trade show or experiential design at scale would be highly beneficial. While the role is remote, candidates based in or near New York City, or those open to a hybrid work arrangement, will be given preference.