Brand Lead

Heidi Health Pty Ltd

Job Overview

Location

Sydney

Job Type

Full-time

Full Job Description

📋 Description

• As Brand Lead at Heidi Health, you will play a pivotal role in shaping and scaling how a mission-driven healthtech company shows up globally, translating bold brand strategy into tangible, high-impact work that resonates from local clinics to international health systems.
• You will partner closely with the Head of Brand to evolve positioning, messaging, and campaign platforms, ensuring Heidi’s brand remains distinctive, consistent, and commercially aligned across all markets and touchpoints.
• Day to day, you will lead campaigns end-to-end — from ideation and creative development through execution — building clear plans, aligning stakeholders, and ensuring final output maintains the strength and vision of the original concept.
• You will drive brand building across channels including sponsorships, above-the-line (ATL) campaigns, social media, and other initiatives, maintaining brand consistency while adapting for global relevance.
• You will create scalable, globally applicable ideas and templated playbooks that enable teams across different regions to execute effectively while staying on brand.
• As custodian of Heidi’s brand management system in Canva, you will organise, optimise, and continuously improve the platform so internal teams can create on-brand work efficiently and at scale.
• You will manage relationships with external creative and media agencies, setting strong briefs, overseeing timelines and budgets, and upholding a high bar for strategic and creative excellence.
• You will act as a strategic and operational anchor, fluidly moving between high-level thinking and hands-on execution, bringing structure to complex projects and sustaining momentum throughout delivery.
• You will champion originality and simplicity in all brand output, raising the creative bar by pushing for thoughtful, distinctive work that reflects Heidi’s mission to make healthcare more human.
• You will join a fast-moving, purpose-driven team of doctors, engineers, designers, and creatives who have already supported over 73 million patient visits across 116 countries and are backed by nearly $100 million in funding to expand Heidi’s impact in the US, UK, Canada, and Europe.
• You will collaborate with Product Marketing, Growth, Comms, and global teams to ensure brand initiatives are not only inspiring but also commercially effective and aligned with broader business goals.
• You will help build a truly global brand — one that is recognisable and trusted from Dungog to Delaware — by translating big ideas into locally relevant, high-quality executions.
• You will operate within Heidi’s core values: building to last, owning your practice, moving fast while staying steady, and making others better through honest feedback and shared growth.

🎯 Requirements

• 6+ years’ experience in brand management or brand strategy
• Strong experience taking campaigns from ideation through full execution
• Exceptional project management skills, with proven ability to drive complex initiatives to completion
• Experience in a startup or fast-paced tech environment
• B2B experience required; healthcare experience is a plus
• Proven experience across sponsorships, ATL campaigns, social media, and broader brand-building initiatives
• Agency management experience, including briefing, timeline and budget oversight, and quality control
• Experience developing global ideas and creating templated playbooks for multi-market execution

🏖️ Benefits

• Flexible hybrid working environment with 3 days in the office per week
• Generous personal development budget of $500 per annum
• Opportunity to learn from top engineers and creatives in a diverse, mission-driven team
• Equity ownership in the company — become an owner as Heidi grows
• Rare chance to create global impact within one of Australia’s leading healthtech startups
• Potential to fast-track your startup career with rapid impact and recognition

Skills & Technologies

REST

Senior

Hybrid

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Heidi Health Pty Ltd

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About Heidi Health Pty Ltd

Heidi Health is an Australian clinical software company that provides AI-powered medical scribe and workflow automation tools for healthcare providers. Its platform records and transcribes patient consultations in real time, generating structured clinical notes, referral letters and coding suggestions that integrate directly with electronic medical record systems. The company serves general practitioners, specialists and allied health professionals, aiming to reduce administrative burden and improve documentation accuracy while maintaining data security and compliance with Australian healthcare standards.

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