Job Overview
Location
Los Angeles, California
Job Type
Full-time
Category
Marketing
Date Posted
May 23, 2026
Full Job Description
đź“‹ Description
- • Lead the development and execution of U.S.-focused brand marketing campaigns that align with Tinder’s global brand strategy and cultural relevance goals.
- • Identify and capitalize on emerging cultural moments, trends, and conversations within U.S. youth and Gen Z demographics to position Tinder as a culturally dominant brand.
- • Collaborate cross-functionally with creative, product, communications, and regional marketing teams to ensure cohesive campaign delivery across digital, social, and offline channels.
- • Translate high-level brand objectives into actionable, data-informed marketing initiatives that drive awareness, engagement, and user acquisition in the U.S. market.
- • Serve as the primary brand steward for Tinder’s U.S. presence, ensuring all marketing outputs reflect the brand’s tone, values, and creative direction: Take the Lead, Move Fast, Better Together, Real Talk, Safety First, Spark Fun.
- • Manage day-to-day campaign logistics including timeline coordination, vendor management, budget tracking, and creative asset approval workflows.
- • Monitor and analyze campaign performance metrics to optimize future initiatives and report insights to global brand leadership.
- • Partner with external agencies, influencers, and cultural partners to amplify campaign reach and authenticity within U.S. youth culture.
- • Stay ahead of competitive landscape and cultural shifts in dating, social media, and digital entertainment to inform proactive brand positioning.
- • Advocate for user-centric storytelling that reflects diverse experiences of connection, intimacy, and identity across American demographics.
- • Ensure all marketing content adheres to Tinder’s safety and integrity standards, prioritizing authenticity, consent, and respectful representation.
- • Contribute to the global brand team’s strategic planning by providing localized U.S. insights and cultural intelligence.
- • Maintain deep familiarity with Tinder’s product features, user behavior patterns, and global metrics including 2+ billion daily swipes and 20+ million daily matches.
- • Work in a hybrid environment requiring in-office presence three days per week at the Los Angeles office to foster collaboration and creative alignment.
🎯 Requirements
- • Demonstrated expertise in Gen Z culture and U.S. youth trends
- • Proven experience managing brand marketing campaigns in digital and social media environments
- • Strong understanding of cultural storytelling and its impact on brand perception
- • Ability to work cross-functionally in fast-paced, high-growth environments
🏖️ Benefits
- • Opportunity to work on one of the world’s most influential dating apps with 630M+ downloads and 50M+ monthly users
- • Exposure to award-winning global brand campaigns, including 2024 Effie Award winners
- • Hybrid work model with three in-office days per week in Los Angeles
- • Culture rooted in connection, creativity, and psychological safety
Skills & Technologies
About Match Group, LLC
Match Group, LLC operates the largest portfolio of online dating services, including Tinder, Match, Meetic, OkCupid, Hinge, Pairs, PlentyOfFish and OurTime. Headquartered in Dallas, Texas, the company provides subscription and advertising-based products across more than 40 languages to users in approximately 190 countries. It develops technology for matching, safety and monetization, generating revenue primarily through premium memberships and Ă -la-carte features. The business was spun off from IAC in 2020 and trades on the NASDAQ under MTCH.
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