Brand Strategist

📋 Description

• • The Brand Strategist at Precision Medicine Group plays a pivotal role in shaping brand narratives and driving customer-centric strategies by serving as the voice of the customer and architect of brand direction in healthcare and life sciences marketing.
• • Day to day, the role involves conducting market and competitor research, managing primary research projects, developing brand insights via Miro boards and presentations, contributing to persona and strategy workshops, and collaborating across creative, medical, digital, and media teams to support client deliverables and business development.
• • Precision Medicine Group is a specialized agency focused on healthcare and life sciences, where strategists act as stewards of brand integrity and customer insight, combining analytical rigor with storytelling to influence positioning and behaviour change.
• • In this role, the individual will deepen expertise in healthcare marketing strategy, gain end-to-end experience in research-driven brand development, and grow their ability to translate complex data into actionable, measurable communications strategies that drive real-world impact.