Job Overview
Location
Remote/Nationwide, USA
Job Type
Full-time
Category
Software Engineering
Date Posted
June 6, 2026
Full Job Description
đź“‹ Description
- • Serve as the front line of family acquisition for Kaplan’s One-on-One Advising services by generating and qualifying new leads through proactive outbound outreach via phone, email, and other channels.
- • Qualify inbound leads from marketing campaigns, web inquiries, webinars, and referral sources to assess fit, intent, and readiness for a consultation with the Senior Advising Manager team.
- • Schedule qualified consultations for the Senior Advising Manager team, ensuring accurate context on family goals, student profiles, and timing during handoffs.
- • Research and identify prospective families, schools, community partners, and referral channels to expand the lead pipeline and uncover new sources of enrollment opportunities.
- • Maintain accurate and timely records in CRM systems (e.g., Salesforce, HubSpot), logging all outreach activity, family interactions, and lead status updates to ensure pipeline visibility and data integrity.
- • Meet and exceed activity and outcome targets including outbound touches, conversations held, qualified meetings booked, and pipeline contribution to revenue goals.
- • Collaborate with team members to provide feedback on lead quality, messaging effectiveness, and conversion trends to help refine campaigns and optimize lead generation strategies.
- • Follow up consistently across multi-touch sequences to nurture interest, re-engage cold or stalled leads, and maximize conversion rates.
- • Stay current on Kaplan’s admissions consulting offerings, the K12 and college admissions landscape, and competitive positioning to articulate value clearly and answer initial family questions with credibility.
- • Uphold Kaplan’s standards of professionalism and integrity by maintaining a student- and family-focused approach in every interaction to build trust and ensure a positive first impression of the brand.
- • Manage a high-volume pipeline with strong organizational and time-management skills, prioritizing tasks effectively to meet daily, weekly, and monthly targets.
- • Demonstrate resilience and a growth mindset when handling objections and rejection, maintaining momentum and motivation through high-pressure outreach environments.
- • Utilize active listening and curiosity to uncover family needs and accurately qualify fit between prospective families and Kaplan’s advising services.
🎯 Requirements
- • Bachelor’s degree in Business, Communications, Marketing, Education, or a related field
- • Minimum of 1 year of experience in sales development, inside sales, customer engagement, admissions, or related outreach role, ideally within education or a high-touch service environment
- • Strong written and verbal communication skills with ability to build rapport quickly and articulate value to families
- • Comfort with high-volume outreach including cold calling, email prospecting, and multi-channel sequences
- • Working knowledge of CRM platforms (e.g., Salesforce, HubSpot) and sales engagement tools
- • Strong organizational and time-management skills with ability to manage a large pipeline and prioritize effectively
🏖️ Benefits
- • Remote work providing flexible work/life balance
- • Comprehensive Retirement Package with automatic enrollment in The Company Contribution Plan (8-10% annual company contribution based on tenure)
- • Gift of Knowledge Program providing tuition assistance and substantial discounts for employees and close family members
- • Comprehensive health benefits with new hire eligibility starting on day 1 of employment
- • Generous Paid Time Off including paid holidays, vacation, personal, sick paid time-off, plus one volunteer day and one diversity and inclusion day
Skills & Technologies
Remote
Degree Required
About Kaplan, Inc
Kaplan, Inc. is an international education and training company offering test preparation, professional licensing and continuing education, English-language instruction, higher-education programs, and corporate learning solutions. Founded in 1938 and headquartered in Fort Lauderdale, Florida, Kaplan delivers live and online courses, self-study materials, and credentialing programs across markets including test prep (SAT/ACT/GRE/GMAT/NCLEX), professional finance and certification training, language schools, and university pathway and degree programs.
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