Business Finance(Lead Generation) Specialist

📋 Description

• • As a Business Finance (Lead Generation) Specialist at Tide Platform Limited, you will play a pivotal role in identifying and qualifying high-potential SME leads to support the Sales Team in delivering commercial finance solutions. Your work directly contributes to helping small businesses access the funding they need to grow, aligning with Tide’s mission to save SMEs time and money.
• • Day to day, you will identify and qualify leads through inbound and outbound channels, engage prospective customers via calls, emails, and digital platforms to understand their finance needs, conduct discovery conversations to assess eligibility for funding products, maintain accurate records in Salesforce, and collaborate with Sr Business Finance Specialists to hand off qualified leads. You will also contribute to refining outreach strategies, share insights with sales and marketing teams, and stay updated on market trends and lending partners.
• • You will join the Funding Options team, which became part of Tide in early 2023 to lead Partner Credit Services. This team leverages the award-winning Funding Cloud platform to match UK SMEs with the right lender and finance product in minutes, delivering a 5-star customer experience. Tide is a global fintech leader serving over 1.8 million SME members across the UK, India, Germany, and France, with a strong presence in Delhi NCR and Hyderabad, and is committed to innovation, diversity, and inclusive growth.
• • In this role, you will develop expertise in SME lending, lead qualification, and CRM-driven sales processes while building strong communication and analytical skills. You’ll gain hands-on experience in a fast-growing fintech environment, contribute to scalable lead generation strategies, and position yourself for advancement into senior sales or business finance roles within Tide’s expanding financial services ecosystem.