Job Overview
Location
Remote - USA
Job Type
Full-time
Category
Marketing
Date Posted
July 1, 2026
Full Job Description
đź“‹ Description
- • As a Campaign Design Lead at TruStage, you will shape the future of audience design and list selection strategies that drive marketing effectiveness and customer engagement across key business segments.
- • You will own the intake and quality of audience selection work, consult on the 'art of the possible' for audience design, mentor analysts, and lead cross-functional initiatives to optimize marketing campaigns using Unica Campaign and Salesforce Data Cloud.
- • You will join an award-winning team at TruStage, part of CMFG Life Insurance Company, recognized for its inclusive culture, innovation in financial services, and commitment to putting people first.
- • In this role, you will deepen your expertise in marketing technology, data-driven campaign strategy, and leadership while influencing scalable processes and mentoring talent in a remote, collaborative environment.
🎯 Requirements
- • Bachelor's degree in marketing, business, computer science, or related field, or equivalent combination of education and/or related professional work experience.
- • 7+ years in the direct response industry with an emphasis on data analysis and campaign (audience) development across direct mail, email and digital audiences.
- • Proven experience working with relational databases and demonstrated strong analytical skills.
- • Expertise in the following applications: MS-SQL, Unica Campaign, Salesforce Data Cloud, and Microsoft Excel
- • Unica Campaign Designer or Salesforce Data Cloud Consultant Certified (or willing to become certified within 12 months of hire)
- • Demonstrated success in project management.
- • Ability to handle multiple projects and priorities while mentoring others.
- • Ability to think creatively to achieve desired results.
- • Excellent written and verbal interpersonal skills and ability to work in a project-oriented, diverse team environment.
- • Leadership experience in the form of leading direct reports and/or project teams preferred.
- • Experience with Salesforce Marketing Cloud a plus.
- • Knowledge of Adobe Workfront and Azure Dev Ops preferred.
🏖️ Benefits
- • Medical, dental, and vision insurance
- • Employee assistance program, life insurance, and disability plans
- • Parental leave, paid time off, 401k, and tuition reimbursement
- • Flexible workplace supporting work-life balance and hybrid work arrangements
- • Annual incentive (bonus) plan based on performance
- • Opportunities for career growth and retirement assistance
Skills & Technologies
See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.
About CMFG Life Insurance Company
CMFG Life Insurance Company, operating as TruStage, provides life, auto, home, accidental death and health insurance products primarily through credit unions in the United States. A subsidiary of CUNA Mutual Group, the company leverages partnerships with more than 3,000 credit unions to offer simplified-issue term and permanent life policies, as well as property and casualty coverage. Established in 1935, TruStage focuses on serving credit union members with competitively priced, member-centric insurance solutions delivered through digital platforms and direct mail campaigns.
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