Campaigns Manager - North America Direct

📋 Description

• • Coordinate, execute, and measure integrated marketing campaigns across North America targeting public safety and government markets using email automation, paid/organic social media, events, and digital media.
• • Draft and refine compelling marketing copy for emails, landing pages, social media posts, and sales enablement assets tailored to government audiences.
• • Partner with Field Marketing Managers, Vertical Marketing Managers, Marketing Operations, Product teams, and Sales leadership to align campaigns with business priorities and sales objectives.
• • Monitor campaign performance metrics and lead flows to analyze data, identify trends, and recommend real-time optimizations for improved efficiency and effectiveness.
• • Support the management and tracking of the North America campaign budget, ensuring resources are allocated efficiently and expenditures remain within allocated limits.
• • Equip Global Government sales teams with campaign tools, messaging guidelines, and collateral to enable successful follow-up on marketing-generated leads.
• • Maintain a high level of organization to manage multiple campaign tactics simultaneously while meeting strict deadlines in a fast-paced environment.
• • Apply analytical skills to interpret marketing data and spreadsheets, translating insights into actionable campaign adjustments.
• • Demonstrate strong copywriting abilities to produce clear, engaging, and persuasive short-form content across digital channels.
• • Adapt proactively to market shifts by testing creative new marketing approaches and responding to evolving campaign needs.
• • Maintain familiarity with marketing automation platforms (e.g., HubSpot), digital advertising platforms (e.g., Google Ads, Meta Ads), and CRM systems (e.g., Salesforce) to support campaign execution.
• • Contribute to budget literacy by understanding and adhering to financial constraints and tracking spending against campaign goals.
• • Work remotely from Arizona while collaborating with cross-functional teams across North America and globally.
• • Operate under a travel requirement of under 10% for occasional in-person meetings or events.
• • Report to the Direct Marketing Organization, contributing to marketing-led pipeline growth aligned with Global Government sales strategies.