Channel Programs Specialist

📋 Description

• • As a Channel Programs Specialist at Paddle, you will manage and execute multi-channel programs that create and capture demand, directly impacting revenue growth by converting awareness into qualified pipeline.
• • Day to day, you will plan and execute full-funnel demand generation campaigns, produce and promote assets like webinars and gated content, analyze marketing performance data, and collaborate with BDR and Sales teams to ensure efficient lead handoffs and pipeline growth.
• • You will work within Paddle’s Marketing team, partnering closely with Demand Generation, Revenue Marketing, Web, PMM & Brand, as well as cross-functional BDR and Sales teams to align on messaging, optimize performance, and scale high-quality MQLs.
• • In this role, you will develop expertise in SaaS demand generation, sharpen your analytical and cross-channel marketing skills, and gain experience driving measurable revenue impact through data-informed program optimization and strategic campaign execution.