Community and Outreach Specialist (Philippines)

📋 Description

• • Community and Outreach Specialist at Workyard Inc., a growing SaaS startup serving the U.S. construction and trades markets, responsible for building brand authority and trust signals to make Workyard the most-cited brand in industry sources that AI models draw from.
• • Day-to-day responsibilities include conducting LLM visibility analysis using tools like Peec and Ahrefs to identify citation gaps, executing personalized digital PR outreach to secure placements in third-party publications, engaging authentically in online communities (Reddit, LinkedIn, forums) via branded and persona accounts, managing the Workyard subreddit with consistent value-driven participation, publishing thought leadership content across platforms, and reporting monthly on outreach performance, citation rates, and share-of-voice against competitors.
• • The role sits within the content team and reports to the Head of Content at Workyard, a remote-first company focused on bringing transparency and accountability to construction workforce management through technology that addresses a $300B annual labor market.
• • The specialist will develop strategic storytelling skills, master data-driven outreach pipelines, gain deep expertise in AI visibility optimization (AEO), build credibility in niche industry communities, and directly influence how Workyard is represented in the sources that shape LLM understanding of construction tech—achieving measurable impact in brand citability and thought leadership reach.