Consumer Insights Principal

📋 Description

• • As an Insights Principal at Humana, you will be a pivotal member of the Insights team, dedicated to transforming raw data into strategic imperatives that guide product development and marketing initiatives. Your role is central to ensuring that Humana's business decisions are deeply informed by a profound understanding of the consumer.
• • You will spearhead the design, execution, and interpretation of complex qualitative and quantitative market research projects. This involves meticulously selecting appropriate methodologies, overseeing data collection, and conducting rigorous analysis to uncover meaningful patterns and trends.
• • A key aspect of your role will be to champion a shift from mere data dissemination to the creation of compelling narratives and actionable insights. You will serve as a mentor and educator, guiding the team to develop sophisticated storytelling capabilities that resonate with stakeholders.
• • Your expertise will be crucial in translating research findings into clear, strategic recommendations that directly support enterprise-wide goals and drive operational excellence across the organization.
• • You will act as a key representative of the Insights team on high-visibility, high-impact project work teams, bringing the consumer's perspective to bear on cross-functional initiatives.
• • Collaboration is essential; you will work closely with diverse teams, including marketing, strategy, product development, and analytics, to ensure research objectives are aligned and that insights are integrated seamlessly into broader business strategies.
• • You will foster a culture of continuous improvement within the Insights team, mentoring junior members and sharing your subject matter expertise to enhance their professional growth and elevate the quality of the team's output.
• • A significant part of your responsibility will involve presenting complex insights and strategic recommendations to senior leadership. This requires exceptional communication skills to distill findings into clear, concise, and actionable formats that facilitate informed decision-making.
• • You are expected to maintain a forward-thinking approach, staying abreast of the latest industry best practices, emerging research methodologies, and innovative technologies that can enhance the effectiveness and efficiency of market research.
• • Ensuring compliance with all applicable legal and ethical standards is paramount. This includes adherence to data privacy regulations, professional codes of conduct, and any other relevant legal requirements governing market research activities.
• • This role offers a unique opportunity to influence the strategic direction of a leading healthcare company, directly impacting how Humana connects with and serves its members by deeply understanding their needs and preferences.
• • You will be instrumental in shaping the future of Humana's products and services by providing the foundational consumer understanding required for innovation and competitive advantage.
• • The Insights Principal will be expected to manage multiple projects concurrently, demonstrating strong organizational skills and the ability to prioritize effectively in a dynamic environment.
• • You will contribute to the development of robust research frameworks and best practices that can be adopted across the organization, further embedding a data-driven and consumer-centric culture.
• • Ultimately, your work will empower Humana to make more informed, strategic decisions, leading to improved member experiences and stronger business outcomes.