Consumer & Product Communications Lead, APAC

OpenAI, Inc.

Job Overview

Location

Singapore

Job Type

Full-time

Full Job Description

📋 Description

• Lead the development and execution of APAC consumer and product communications strategy for OpenAI, aligning regional priorities with global narratives around products like ChatGPT and Codex.
• Craft clear, accessible narratives that translate complex AI capabilities into relatable, everyday benefits for consumers, creators, developers, and local communities across APAC markets.
• Partner with local communications leads to adapt global product launches, updates, and research into culturally relevant stories, campaigns, and media moments tailored to APAC audiences.
• Own earned media strategy for consumer and product audiences across consumer, technology, lifestyle, culture, and creator media channels throughout the region.
• Identify and amplify authentic stories showcasing how people in APAC are using OpenAI’s products in practical, meaningful, and locally resonant ways.
• Define and implement the regional approach to consumer education, product storytelling, and creator/influencer engagement in collaboration with local teams and global partners.
• Support local teams in building sustainable, repeatable consumer communications programs that extend beyond one-off product launches to drive long-term adoption.
• Work closely with cross-functional teams including product, marketing, legal, policy, and research to ensure communications are aligned with product development, regulatory requirements, and ethical guidelines.
• Advise senior leadership on consumer perception, trust-building, and communication strategy in high-profile, ambiguous, and rapidly evolving environments.
• Navigate complex regional dynamics across diverse APAC markets, balancing global brand consistency with local cultural nuance and regulatory context.
• Operate at an executive level, providing strategic counsel on how OpenAI’s technology is understood and adopted by the public, media, and policymakers in APAC.
• Build relationships with key media, influencers, and community stakeholders to foster trust and understanding of AI’s role in daily life across the region.
• Drive initiatives that prioritize trust and understanding over mere reach, ensuring communications contribute to responsible and inclusive AI adoption.
• Function as a builder role, shaping how OpenAI shows up with everyday users in APAC from the ground up, with autonomy to experiment and iterate on messaging and tactics.
• Balance big-picture regional strategy with hands-on execution to empower local teams and ensure global priorities are effectively localized.
• Adapt quickly to scrutiny, fast-moving developments in AI, and evolving public sentiment around technology in diverse APAC markets.
• Operate within a small, senior team where judgment, creativity, and ownership are central to success.

🎯 Requirements

• 12+ years’ experience in consumer, product, or technology communications
• Deep experience developing consumer-facing narratives for technology products and translating complex capabilities into clear, relatable benefits
• Strong earned media experience with relationships across consumer, technology, lifestyle, and culture media
• Proven experience partnering closely with product, marketing, legal, policy, and research teams
• Experience operating at exec level and advising leaders in high-profile, ambiguous environments
• Experience working in international or regional roles within global companies and complex operating environments

🏖️ Benefits

• Opportunity to shape how AI is understood and adopted across APAC markets
• Work within a small, senior team with high autonomy and decision-making authority
• Collaborate with global teams at the forefront of AI research and deployment
• Engage with cutting-edge technology and influence public understanding of AI’s real-world impact

Skills & Technologies

Senior

Onsite

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OpenAI, Inc.

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About OpenAI, Inc.

OpenAI is a San Francisco-based artificial intelligence research and deployment company founded in 2015. It develops large-scale AI models such as GPT, DALL-E, and Codex, providing cloud APIs and consumer applications like ChatGPT. Originally established as a non-profit, it later created a capped-profit subsidiary to attract capital while maintaining its mission to ensure artificial general intelligence benefits all of humanity.

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